Marketing Campaigns Manager (Mid-level) – Channel Execution

USAA•San Antonio, NC

7d•Hybrid

About The Position

The Marketing Campaigns Manager leads the creation, facilitation, and execution of complex marketing campaigns across multiple channels, including inbound digital, direct mail, and email. This role is responsible for managing agency resources, creating, managing, and executing campaigns, and collaborating with internal and external partners to develop and deliver marketing communications. The position involves developing go-to-market plans, integrated tactical plans, project plans, milestone schedules, and creative strategy. Additionally, the role requires tracking, analyzing, and evaluating the strategic effectiveness of channels and providing recommendations for optimization. The work environment is hybrid, requiring the individual to be in the office 4 days per week. This position can be based in San Antonio, TX, Plano, TX, Colorado Springs, CO, or Charlotte, NC. Relocation assistance is not available.

Requirements

Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
4 or more years of relevant business support and/or general analysis experience.
Proficient knowledge of Microsoft Office Tools to include Word, Excel, and Access.

Nice To Haves

Experience building campaigns in Salesforce Marketing Cloud.
Experience with Pega.
Analytical experience and familiarity working with channel performance metrics.
Banking industry background.
Process optimization expertise.

Responsibilities

Leads the creation, facilitation, and execution of complex marketing campaigns across multiple channels (inbound digital, direct mail, email).
Manages agency resources, creating, managing, and executing campaigns.
Collaborates and develops partnerships with internal and external resources to develop and deliver marketing communications.
Develops go-to-market plans, integrated tactical plans, project plans, milestone schedules, and creative strategy.
Tracks, analyzes, and evaluates the strategic effectiveness of channels and provides recommendations for continued optimization.
Applies knowledge of marketing principles to complete moderately complex to complex work assignments under minimal supervision.
Acquires and applies intermediate knowledge of the business, its products, and processes, serving as a resource to less experienced team members.
Performs end-to-end review of all records being researched, works with internal groups, external clients, and/or vendors to maintain complete and accurate data files.
Uses querying and other system tools to produce required reports.
Effectively manages agency to ensure alignment with goals and priorities.
Performs gap analysis on internal and external business environments and member data to identify opportunities.
Creates program plans, product and pricing plans, pro forma, and communication plans.
Responsible for ongoing management of agency resources, campaign and channel plans, and related budgets that achieve stated objectives.
Resolves issues and navigates obstacles to deliver work product.
Synthesizes key data and research to recommend marketing initiatives that meet business goals.
Reviews data for accuracy and completes/resolves any issues.
Facilitates and maintains data in internal systems and/or campaign planning tools with minimum supervision.
Participates in a process management role through the creation, monitoring, and execution of new processes, in addition to enhancing current processes.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.