Marketing Campaign Specialist

Farmers Insurance Careers

4d•$67,950 - $129,000•Hybrid

About The Position

We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together! Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.Job Summary Leverages marketing analytics and supports the day-to-day execution of direct mail and email acquisition campaigns. Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating overall campaign effectiveness. Partners closely with strategy leads to execute campaigns efficiently, ensuring accurate deployment, performance tracking, and continuous optimization.

Requirements

High School Diploma or equivalent
Bachelors degree in Marketing or related field.
Related experience creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube.
Demonstrated experience in performance marketing and ability to work across marketing department functions.
Track record of successful vendor management.
Demonstrated analytical skills. Ability to synthesize complex data sets into actionable steps/initiatives
Demonstrated time management and priority setting skills. Ability to drive multiple projects to successful completion.
Strong verbal communication and listening skills.
Strong written communication skills.
Ability to build strong customer relationships.
Possesses a high degree of initiative.

Nice To Haves

HTML coding

Responsibilities

Supports end-to-end build-out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms.
Leads management and optimization of in-market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting.
Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery.
Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables.
Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms.
Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion.
Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations.
Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency.
Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test-and-learn plans to improve campaign performance.
Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high-quality campaign output.