Marketing Campaign Specialist, Agentic AI

Eightfold•Santa Clara, CA

1d•Hybrid

About The Position

Eightfold is seeking a Marketing Campaign Manager to plan, build, and optimize campaigns for their agentic AI solutions for enterprises. This role will own integrated campaigns across email, paid media, web, and events, leveraging AI tools for research, asset generation, automation, and performance improvement. The ideal candidate will have a builder mindset and experience in B2B marketing, demand generation, or campaign management, with a strong understanding of AI tools and multi-touch funnels.

Requirements

1–3 years of experience in B2B marketing, demand generation, or campaign management (internships and co-op experience welcome).
Hands-on experience running campaigns in at least one marketing automation platform (e.g., HubSpot, Marketo, Pardot) and working with a CRM such as Salesforce.
Demonstrated experience using AI tools like ChatGPT, Claude, Perplexity, Gemini or similar to support research, content creation, and/or campaign operations.
Understanding of multi-touch funnels, lead lifecycle stages, and key SaaS metrics (MQL, SQL, opportunity, pipeline, revenue).
Comfortable working with data: building lists, reading dashboards, interpreting basic performance reports, and making recommendations.
Strong writing and editing skills, especially for email and web copy.
Detail-oriented and process-driven, with the ability to manage multiple campaigns and deadlines simultaneously.
Curiosity and a builder mindset – you like experimenting with new tools, automations, and workflows.
Clear written and verbal communication skills and a collaborative, service-oriented mindset when partnering with marketing, sales, and operations teams.

Nice To Haves

Experience marketing AI, SaaS, or enterprise software products.
Exposure to agentic AI, AI agents for marketing, or similar autonomy-oriented AI concepts.
Familiarity with A/B testing, attribution reporting, and common B2B sales motions (ABM, product-led growth, partner-led).

Responsibilities

Own the full campaign lifecycle, with AI in the loop at every stage.
Plan and execute integrated campaigns (email, paid media, webinars, events, website) to drive pipeline and product adoption for our agentic AI offerings.
Use AI tools (Perplexity, Claude, ChatGPT, Gemini) for market research, audience insights, and campaign ideation, including persona pain points, messaging angles, and competitive positioning.
Draft and refine campaign assets with AI assistance: email sequences, landing pages, ad copy, nurture tracks, and event promotions, working closely with content and design.
Build and manage campaign workflows in our marketing automation and CRM stack (Marketo plus Salesforce), including segmentation, lead routing rules, and scoring logic.
Set up, QA, and launch campaigns end to end: list pulls, UTM tracking, form/landing page setup, testing, and post-launch monitoring.
Use AI agents and analytics to monitor performance, generate insights, and recommend optimizations on subject lines, offers, creative, and audience segments.
Maintain a prompt and agent playbook documenting effective prompts, workflows, and automations that other marketers can reuse.
Partner with demand gen, product marketing, sales, and marketing operations to align campaigns with product launches, ABM programs, and sales motions.
Stay current on AI marketing trends and emerging tools, test new capabilities, and propose new AI-powered use cases for our marketing programs.