Marketing & Campaign Operations Specialist

Shift Technology • Boston, MA

13h • Hybrid

About The Position

Shift is seeking a data-driven Marketing & Campaign Operations Specialist to join their team. This role focuses on the intersection of campaign execution, data engineering, and marketing performance. The specialist will be responsible for building and maintaining the infrastructure for marketing engines, orchestrating multi-source data workflows, owning marketing infrastructure and the tech stack (e.g. HubSpot/Salesforce), and managing marketing budget tracking and performance reporting. The ideal candidate has an analytical mindset, strong communication skills, and a growth marketing approach.

Requirements

• 3–5+ years of experience in Marketing Operations, RevOps, or Growth Marketing at a B2B SaaS or technology company.
• Deep administrator familiarity with HubSpot and Salesforce, specifically regarding custom object mapping, routing rules, and workflow builders.
• Proven expertise building automated data tables, managing API connections, enrichment waterfalls, and manipulating unstructured data using orchestration tools like Clay or Zapier.
• Thrive on testing new automated techniques, welcome a high appetite for change, and are excited about using emerging AI tools to scale marketing systems.
• Actively look for ways to continuously improve workflows and help your peers grow.
• Can tailor highly technical data insights into structured, clear, and relevant stories for non-technical stakeholders or executives.
• Listen carefully to ensure mutual understanding before executing next actions.
• Naturally partner with cross-functional teams across different countries, seeking out global strengths to deliver unified outcomes.
• Build long-term alignment and trust through consistent, transparent updates.

Responsibilities

• Be the go-to marketing expert on all things digital, support field marketing in strategizing, creating, and reporting on all types of digital campaigns (email, display, search, and organic channels).
• Work with brand and project management to templatize as much of the campaign planning process as possible.
• Regularly report on campaign performance, implement testing scenarios as needed, document winning strategies, suggest opportunities for improvement, and share results with broader GTM stakeholders.
• Build robust campaign workflows and automations that allow for best-in-class digital experiences, personalizations, and insights.
• Audit tool utilization across our marketing stack (including Contrast, Asana, Canva, and more), handling user management, integration upkeep, and new tool recommendations.
• Manage the lifecycle of marketing data flowing between HubSpot and Salesforce, ensuring strict data hygiene, crisp lead-to-account mapping, and seamless handoff processes.
• Research, select, and implement a data orchestration tool of record; ensuring marketing & sales data (contacts, leads, and accounts) are enriched and automated wherever possible.
• Work closely with Sales Operations and Sales Enablement to ensure marketing processes are documented and trained, share tool changes, release notes, and digital best practices with field marketing.
• Build and own the dashboards that track core marketing metrics (Pipeline, influence, impact, and ROI).
• Act as the primary gatekeeper for the marketing budget. Track monthly media spend (e.g., LinkedIn, Google Ads) and software expenses against our.
• Manage the annual planning process.
• Translate raw marketing data into strategic insights for leadership, clearly demonstrating how our data orchestration efforts translate to pipeline impact.

Benefits

• Flexible remote and hybrid working options
• Competitive Salary and a variable component tied to personal and company performance
• Multiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth
• Generous PTO and paid holidays
• Mental health benefits
• 2 MAD Days per year (Make A Difference Days for paid volunteering)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed