Marketing & Campaign Specialist
About The Position
At Luxor, we cultivate a culture of innovation and forward-thinking that our employees thrive in, and this mindset is reflected in our products. As a manufacturer of cutting-edge workspace solutions for commercial, educational, industrial, and various other markets, we consistently develop functional, value-driven products. Our workspace furniture solutions are designed to foster a healthy and collaborative work environment. The Marketing & Digital Strategist is responsible for assisting with developing our go-to-market strategy, product commercialization and campaign plans, and integrated marketing programs that drive product awareness and engagement across our reseller and end-user audiences. This role is a blend of strategic planning and hands-on execution, working cross functionally to bring marketing initiatives and products to market.
Requirements
- Product marketing experience
- Proven ability to adapt and optimize messaging, by industry, channel, and end user to maximize engagement and conversion
- Data-driven mindset with the ability to measure performance and optimize results
- Great collaborator and communicator with strong written and verbal communication skills
- Ability to manage workload and prioritize multiple projects independently
- Strong communication, multitasking and attention to detail
- Project management experience
- Bachelor’s degree
- 2-4 years of experience in Marketing
- Expertise with Microsoft Office
- Smartsheet or similar project management software experience preferred
Responsibilities
- Support the go-to-market strategy for new product launches, key initiatives and vertical marketing priorities
- Help define product positioning, messaging, and value propositions in alignment with the Product team to ensure clarity and differentiation in market
- Plan and execute integrated campaigns including project setup, timeline management and creative briefs to ensure smooth execution across the team
- Track and manage execution, ensuring all deliverables are completed on time and aligned to the objectives, target audience and key messages
- Assist with developing sales enablement tools and campaign assets (presentations, one-pagers, toolkits) to support reseller engagement and encourage pipeline growth
- Maintain a campaign calendar and marketing roadmap to ensure visibility, alignment, and prioritization across all initiatives
- Measure campaign performance in partnership with the eCommerce team and customer feedback with the Sales team to refine messaging and content
- Support tradeshow and event marketing and lead execution in partnership with Sales to drive engagement and lead generation
- Partner closely with the Marketing & Digital Strategist to align campaign strategy with digital channel execution, ensuring consistency across touchpoints
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
