MARKETING CAMPAIGN MANAGER - 37000863

State of Florida • Tallahassee, FL

1d • $45,000 - $50,000 • Onsite

About The Position

The Florida Department of Environmental Protection (DEP) is seeking a Marketing Campaign Manager to develop and implement marketing strategies for specific program areas. This role involves close collaboration with leadership, stakeholders, team members, and the Office of Communications and the Office of Marketing and Multimedia Services to ensure successful campaign execution. The position is located in Tallahassee, FL.

Requirements

• Ability to work using computer and digital platforms.
• Working knowledge of the Microsoft Office Suite/365, specifically Word, Excel and PowerPoint.
• Ability to work using Adobe Acrobat/Reader.
• Knowledge of developing marketing and advertising campaigns.
• Knowledge of current marketing and communication principles and trends.
• Interpersonal collaboration and communication skills.
• Good oral and written communication skills.
• Creativity and resourcefulness.
• Ability to adapt.
• Skilled in project management.
• Skilled in strategic planning.
• AP style writing.
• Skilled in content development experience for print publications, web, social media and marketing multimedia.
• Ability to work well and coordinate with others including executives, program administrators and both internal and external stakeholders.
• Ability to conduct and research needs assessment and analysis.
• Ability to function as a liaison between program areas, press office and leadership.
• At least six years of verifiable related experience in marketing, public relations, broadcasting, journalism, mass communications and/or other related fields. Post-secondary degrees from an accredited college or university with a major in marketing, communications, public relations or a related field of study may be used as an alternative for the required years of experience on a year-for-year basis for a total of six years. A credential evaluation report from an approved agency must be submitted along with all foreign degrees.

Nice To Haves

• Knowledge of multimedia marketing production.
• Knowledge of web and digital media marketing platforms.
• Knowledge of Adobe Creative Suite, this includes knowledge of software like InDesign and Illustrator for creation of graphic design.
• Knowledge of Microsoft Planner, Lists and SharePoint.
• Knowledge and experience with multimedia and marketing campaigns for government, environmental issues and/or destination marketing.

Responsibilities

• Developing campaigns and project initiatives to advance the department's brand, mission, goals and objectives to protect Florida's natural resources through the management of production schedules, monitoring deadlines and facilitating timely execution while maintaining a robust internal approval process.
• Assisting the Marketing Director, Deputy Marketing Director and the Office of Communications with marketing campaign execution, planning, developing supporting materials, communicating with stakeholders, vendors and reviewing creative assets.
• Analyzing trends and conducting specific program related outreach to identify marketing opportunities.
• Coordinating the development of marketing plans and preparing program and campaign reports. Overseeing the collection of campaign and initiative metrics and tracking campaign performance.
• Producing audience, trends and performance reports related to ongoing marketing campaigns, initiatives, projects and tasks or departmental needs.
• Conducting stakeholder meetings to maintain and track strategic marketing campaign goals.
• Keeping the Deputy Director of Marketing informed of ongoing projects and maintaining communication with stakeholders throughout the development and implementation process.
• Assisting with procurement for third-party branded material vendors, budgeting of marketing efforts and collaborating with various staff to take creative projects from concept to final product.
• Updating the DEP website during office closures such as hurricanes and other natural or manmade disasters.
• Performing other duties and special projects as requested.

Benefits

• Annual and Sick Leave benefits
• Nine paid holidays and one Personal Holiday each year
• State Group Insurance coverage options, including health, life, dental, vision, and other supplemental insurance options
• Retirement plan options, including employer contributions
• Flexible Spending Accounts
• Tuition waivers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree