Marketing Campaign Manager

Wells Fargo & Company•Charlotte, NC

1d•Hybrid

About The Position

Wells Fargo is seeking a Senior Marketing Consultant to serve as a Marketing Campaign Manager, driving targeted, high-impact marketing initiatives across a multi-channels environment. This role sits at the intersection of strategy, content, and emerging AI-driven search trends, with a strong emphasis on delivering personalized, data-informed campaigns. You’ll lead end-to-end campaign execution—from ideation through launch—ensuring precision targeting, compliance, and measurable results. This is an opportunity for a self-starter and problem solver who thrives in a fast-paced environment and enjoys turning complex challenges into actionable marketing solutions. This role will drive the development, approval, and publishing of high-impact creative content across digital channels, with a focus on optimizing visibility and brand sentiment in GenAI-powered search platforms.

Requirements

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes.
Proven expertise in content management systems, and web.
Project management skills with problem solving skills and the ability to partner and work with cross-functional lines of business.
Experience managing third-party partnerships.
Understanding growth marketing principles and marketing technology trends.
Demonstrated experience managing end-to-end marketing campaigns
Experience with targeted or segmented marketing strategies (vs. broad mass marketing)
Strong understanding of digital marketing channels, platforms, and content management systems
Proven ability to manage multiple projects and deadlines simultaneously
Experience collaborating across cross-functional teams and external partners
Knowledge of marketing compliance and regulatory considerations
Experience with growth marketing, performance marketing, or marketing analytics
Demonstrated leadership skills or ability to influence without authority

Responsibilities

Lead targeted marketing campaigns (not mass-market) aligned to defined business strategies, ensuring messaging, disclosures, and approvals meet compliance standards
Drive the creation and rapid deployment of high-quality, customer-focused content, aligned to top search behaviors (financial education, product insights, and more)
Serve as the day-to-day campaign manager, overseeing execution timelines, accuracy, and delivery across channels
Partner with internal teams and external vendors to plan, prioritize, and execute a coordinated content roadmap
Optimize digital content for GenAI-powered search platforms, improving visibility, engagement, and brand perception
Ensure all content is accurate, compliant, and aligned with legal, privacy, and regulatory requirements
Collaborate with technology teams to ensure content is SEO-friendly, accessible, and optimized for modern AI discovery (LLMs)
Analyze campaign performance, customer data, and trends to improve customer engagement, retention, and overall marketing effectiveness
Work cross-functionally with stakeholders across marketing, product, technology, and compliance to solve complex challenges and deliver results
Identify opportunities to deliver campaigns efficiently, cost-effectively, and within tight timelines