Marketing Campaign Coordinator

Harmons•West Valley City, UT

4d•Onsite

About The Position

The purpose of this position is to help bring the Harmons story to life through thoughtful, integrated marketing campaigns that connect with customers and support business goals. Serving as a key link between Sales and Marketing, this position gathers insights from across the organization, identifies opportunities, and helps shape campaigns around products, promotions, seasonal priorities, and customer needs. The Marketing Campaign Coordinator works closely with partners throughout the company to develop clear, compelling campaign strategies and briefs that align teams around a shared vision.

Requirements

3–5 years of experience in marketing, with demonstrated responsibility for campaign planning and execution
Proven ability to gather and synthesize inputs from sales, operations, or cross-functional stakeholders and translate them into a clear, compelling marketing story
Strong written communication skills with experience developing campaign briefs, key messages, headlines, and value propositions
Working knowledge of social media, email, and text as marketing channels — sufficient to brief and direct channel specialists effectively
Commercially curious with an instinct for identifying what makes a product or promotion worth telling a story about
Comfortable operating in a fast-paced, deadline-driven environment with multiple simultaneous campaigns
Familiarity with AI-assisted content tools and an openness to leveraging them to elevate strategic output
Must possess solid communication skills, including verbal and listening skills in order to effectively and efficiently communicate with diverse groups of people
Must possess integrity, a positive attitude, and a demonstrated passion for the Harmons mission
Excellent organizational and planning skills with the ability to manage competing priorities
Ability to interpret policies, procedures, and brand guidelines
Ability to appropriately and professionally handle conflict
Must possess the ability to accept constructive review and be accountable for one’s own success as well as the success of your team
Awareness of current marketing, retail, and grocery industry trends
Continually strives to be product minded, customer minded, personnel minded, detailed, forward focused, and consistent

Nice To Haves

A 4-year degree in marketing, communications, journalism, business, or a related field preferred; or any combination of education, experience, and training which provides the following knowledge, skills, and abilities

Responsibilities

Build and maintain strong relationships with the sales team to understand our product and support promotional calendars and sales objectives across campaign periods
Translate product and promotional details into a campaign narrative with key messaging that considers all channels
Contribute to campaign briefs that clearly articulate objectives, target audience, key message, channel direction, and timeline for Creative and channel teams
Collaborate with the VP of Marketing to align campaign execution with overall marketing strategy, goals, and calendar
Identify the most compelling product and brand stories within each campaign and build messaging that differentiates Harmons in the market
Ensure consistent brand voice and key message integrity across social, email, and text channels
Review channel output to confirm alignment with campaign brief and Harmons brand standards
Write and refine campaign messages, headlines, and value propositions that serve as the creative and channel foundation
Submit campaign requests with timelines and communication workflows, ensuring all teams have what they need to execute on schedule
Collaborate with the Creative Director and Creative team to brief asset production and ensure visual execution aligns with campaign messaging
Serve as a primary liaison between Marketing and Sales — communicating campaign details to internal stakeholders and surfacing sales feedback to the Marketing team
Collaborate with agencies and production partners as needed to support campaign execution
Track campaign performance in partnership with channel managers and report findings to the VP of Marketing
Champion the Harmons brand voice and ensure it is consistently represented across all campaign touchpoints
Understand that the first customer marketed to is the internal customer: our associates
Sets a professional and positive example to others
Follows established departmental and store policies and procedures
Assists as needed to ensure the success of the company as a whole
Performs other job-related duties as assigned.