Marketing Campaign Analyst

Manulife • Toronto, ON

3d • CA$73,725 - CA$122,875 • Hybrid

About The Position

Manulife is building a Centre of Excellence for Global Digital Marketing to drive its ambition of becoming a digital customer leader. This function integrates Measurement & Insights (M&I) and Demand Generation (Demand Gen) for a full-funnel approach, utilizing connected data to tailor customer journeys, enhance brand awareness, drive traffic, generate leads, secure sales, and foster loyalty. The role seeks an innovative, analytical, and curious Media Analytics Analyst to contribute to digital transformation and data democratization. Reporting to the Manager of Media Analytics, the analyst will produce high-quality insights from marketing campaign data, translating them into actionable recommendations for marketers and the Demand Generation team. Responsibilities include proposing analysis initiatives and ensuring regular deliverables like post-campaign reports, quarterly business reviews, and case studies meet business needs. The role requires strong statistical intuition, familiarity with relational data, and digital media/analytics platforms (Adobe Analytics, Google Marketing Platform, Meta Ads) and BI visualization tools (Power BI). Familiarity with the digital marketing space, media, and digital analytics is also necessary. The analyst will support colleagues in performance storytelling with data and interface with stakeholders to align on measurement strategy and business goals.

Requirements

• 3+ years relevant experience in a similar role, industry, function, or practice.
• Experience with digital marketing campaign analysis.
• Experience writing readable code to wrangle and analyze data, as well as present it (ex. Quarto, Notebooks).
• Knowledge of frequentist statistical methods, including generalized regressions, and inferencing.
• Experience with Business Intelligence data visualization tools (Power BI, Tableau, Domo, etc.)
• Experience with digital media and web analytics tools such as Google Analytics, Adobe Analytics, and Media Platforms (Google Marketing Platform, GA4, Meta, LinkedIn, etc.)
• Understand the nuances between different media channels, and their place in the marketing funnel, to ask the right questions.
• Business-level English, both written and spoken

Nice To Haves

• Experience in financial industry would be highly beneficial.

Responsibilities

• Create comprehensive reports and visualizations to communicate findings to stakeholders clearly and effectively.
• Consult and advise the media execution team on upcoming initiatives based on historical data and current measurement capability.
• Apply statistical techniques and thinking to analyses and discussions and use experimental design, confounding variables in measurement, faceting by categorical variables to uncover trends.
• Work with the Media Analytics Manager on developing a measurement strategy that allows for end-to-end reporting, including ROAS, for multiple LOBs.
• Work cross-functionally with our data orchestration team to architect efficient, scalable processes for the automated ingestion and processing of media data.
• Proactively identify and lead analysis initiatives and projects that are relevant to the business needs.

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed