Marketing & Business Development Technology Specialist - Hybrid

Lerners LLP•Toronto, ON

1d•Hybrid

About The Position

Lerners LLP is seeking a Marketing & Business Development Technology Specialist to oversee, manage, and develop the technology platforms supporting the firm’s Marketing and Business Development (MBD) team. This role is crucial for aligning systems with departmental priorities, supporting client development, and ensuring operational efficiency. The specialist will collaborate with key stakeholders, including the Chief Brand & Strategy Officer and Directors of Business Development and Marketing, to assess needs, implement and enhance platforms, and ensure proper governance. A primary focus will be leading the departmental rollout and adoption of the firm's new CRM platform, acting as the main Marketing point of contact during its implementation. The position also serves as the key liaison between the MBD function and IT for systems planning and implementation.

Requirements

Minimum of 5 years’ experience in a marketing technology, business systems, or related role
Experience working with CRM platforms and marketing automation tools in a professional services environment is strongly preferred
Experience with system adoption, training, and change management
Experience with data management, auditing, and reporting
Strong project management skills, with demonstrated experience leading and implementing technology initiatives with firm‑wide impact.
Strong service‑oriented approach, with the ability to assess stakeholder needs and develop practical, compliant solutions
Familiarity with CMS platforms, including custom solutions and integrations tailored to business-specific needs.
Highly organized, adaptable, and able to operate effectively in a deadline‑driven environment
Innovative and collaborative mind-set

Nice To Haves

Project management certification is an asset.

Responsibilities

Serve as the primary Marketing & Business Development contact for the implementation, rollout, and ongoing management of the firm’s CRM platform
Coordinate CRM training, user support, documentation, troubleshooting, and adoption initiatives
Maintain the integrity, accuracy, and effectiveness of CRM and related marketing technology platforms through regular audits, reporting, and system improvements
Manage and enhance Marketing & Business Development technology tools, including CRM, marketing automation, CMS, SharePoint, and productivity platforms
Build and maintain the department’s intranet and SharePoint environments to support collaboration and knowledge sharing
Act as the primary liaison between Marketing & Business Development, IT, and external vendors regarding technology platforms and system enhancements
Identify opportunities to improve workflows, automation, reporting, and operational efficiency within the department
Support reporting, analytics, and tracking related to marketing and business development activities
Coordinate external vendor relationships, including support requests, renewals, and ongoing platform management
Contribute to special projects and continuous improvement initiatives related to marketing and business development technology