Marketing & Business Development Specialist

BSD Business Consulting•Hartford, CT

2d•Remote

About The Position

We are seeking a hands-on Marketing & Business Development Specialist who can help build and execute the company’s marketing strategy while also supporting outbound business development efforts. This is not a role for someone who only wants to create social media posts. The right candidate should be comfortable developing strategy, creating content, generating leads, prospecting, and directly reaching out to potential customers and business partners.

Requirements

Experience in digital marketing and business development
Previous cold-calling, inside-sales, or outbound prospecting experience
Hands-on HubSpot or comparable CRM experience
Email marketing and marketing automation experience
Social media marketing experience
Content creation experience
SEO and keyword research experience
Lead generation and lead-nurturing experience
Comfortable creating both marketing strategy and the actual content needed to execute it
Comfortable working independently in a small-company environment
Able to shift between marketing, lead generation, and direct business development based on company needs
Can generate attention and help turn that attention into business
Understands that marketing and sales should work together
Comfortable both creating campaigns and directly engaging prospective customers
Proactive, resourceful, comfortable working with a smaller organization
Capable of building marketing and business development processes without needing a large internal team or agency structure

Responsibilities

Develop and execute an overall marketing strategy for the company
Create marketing content from scratch for multiple channels
Manage email marketing campaigns
Manage social media marketing and content
Conduct keyword research, competitor research, and market research
Improve SEO and online visibility
Create and manage lead-generation campaigns
Use HubSpot or a similar CRM to manage leads, workflows, follow-up, and marketing activity
Build and maintain email automation and lead-nurturing workflows
Track marketing performance, leads, conversions, and campaign results
Identify new business opportunities and target markets
Conduct outbound prospecting and cold calling
Follow up with prospective customers and qualify leads
Perform inside sales and business development activities
Build relationships with potential customers, referral partners, and business partners
Help move qualified prospects through the sales pipeline
Work closely with company leadership to determine which marketing and business development activities are producing results