Marketing & Business Development Coordinator

Orthopedic Assoc of Hartford P•Farmington, CT

1d•Hybrid

About The Position

Orthopedic Associates of Hartford, a trusted multi-specialty orthopedic surgical practice serving our community for more than 50 years, is seeking an experienced and motivated Marketing & Business Development Coordinator to join our growing team. This dynamic role is ideal for a relationship-driven professional who is passionate about building strategic partnerships, expanding community engagement, and driving practice growth. As a key ambassador for the organization, you will cultivate and strengthen relationships with referring physicians, employers, community organizations, and other healthcare partners while developing marketing initiatives that increase awareness of our services. Through strategic outreach, networking, and community engagement, you will play an integral role in growing referral networks, enhancing our brand presence, and supporting the continued success of the practice. The ideal candidate is a self-starter who thrives both independently and collaboratively. You possess exceptional interpersonal and communication skills, a talent for relationship building, and experience planning and executing marketing initiatives, networking opportunities, and community events. Strong critical thinking, problem-solving abilities, and a passion for delivering outstanding service are essential to succeeding in this role. Qualified candidates should submit a resume and a cover letter outlining their relevant experience, interest in the position, and salary requirements. Applications submitted without a cover letter and salary requirements may not be considered. The Marketing & Business Development Coordinator is an independently working, outwardly facing role responsible for strengthening market presence, driving strategic growth, and coordinating key operational and marketing initiatives across the organization. This position blends marketing strategy, business development and direct coordination of physician outreach, serving as a critical connector between internal leadership, clinical teams, external partners, and the community. Working under the Director of Operations and in collaboration with senior leadership, this position combines strategic coordination with hands-on execution across marketing campaigns, physician relationships, development of ancillary services and referrals, and community engagement activities. This role requires a proactive, highly organized independent professional who thrives in a fast-paced, hands-on environment and brings structure, accountability, and momentum to strategic initiatives.

Requirements

Bachelor’s degree in Healthcare Administration, Business, Marketing, Communications, or related field
3–5 years of marketing or business development experience in healthcare operations
3-5 years marketing experience working with physicians or healthcare providers
Strong analytical skills with ability to interpret data and translate insights into strategy
Excellent communication, relationship-building, and organizational skills
Demonstrated success managing complex projects with multiple stakeholders
Ability to manage multiple priorities in a fast-paced environment

Nice To Haves

Experience in Greater Hartford markets, orthopedics, multispecialty practices, ASCs, or independent healthcare groups
Familiarity with EMR systems, referral management platforms, and healthcare analytics tools
Knowledge of healthcare regulations, payer dynamics, and ASC operations

Responsibilities

Develop and maintain strong relationships with referring providers and physician offices
Cultivate referral growth initiatives and physician onboarding
Identify opportunities to better penetrate existing market presence
Conduct regular outreach visits and maintain detailed activity tracking
Serve as primary liaison with external marketing consultant.
Coordinate marketing campaigns, office launches, and promotional initiatives
Ensure alignment between marketing activities and organizational goals
Support development of marketing materials, digital content, and brand messaging
Identify and evaluate new direct to employer relationships
Support marketing strategy development, marketing data analysis, and implementation planning
Monitor competitive landscape and emerging trends in orthopedic and musculoskeletal care
Work directly with new Physicians to introduce communitywide
Represent the organization professionally in meetings with vendors, consultants, and external partners
Support referral development and relationship-building efforts with physicians, employers, and community stakeholders
Plan and manage outreach events, educational programs, and community initiatives
Represent the organization at networking events, employer engagements, and local activities
Coordinate, schedule and set up Physician led educational workshops
Promote OAH & OAH Physicians in the community and at events
Strengthen partnerships with outside referral sources (PCP’s, therapists, athletic trainers) schools, employers, and community organizations
Coordinate and manage physician and organizational social media presence and content
Maintain accurate provider information and support testimonials and storytelling as well as providing regular communications with potential referral sources.
Monitor online reputation and assist with review responses
Track marketing performance, referral trends, and outreach activity
Identify opportunities to enhance visibility, patient access, and brand presence