Marketing & Business Development Coordinator - Consumer & Sports, Media and Entertainment

Hogan Lovells•Washington DC, DC

8h•Onsite

About The Position

Hogan Lovells is a leading global law firm providing business-oriented legal advice and high-quality service across its breadth of practices to clients around the world. The firm has a well-established global Marketing & Business Development (M&BD) team, which supports a wide range of business development, marketing, and client relationship management activities. The team is structured into Practice M&BD, Client Development and Sector M&BD, Corporate Communications (including Public Relations, Brand, Design, Events, and online), and Pitches and Pursuits. Regional M&BD teams also interact with this role. The firm is seeking a capable and enthusiastic self-starter to support the marketing and business development activities for the Consumer and Sports, Media and Entertainment sectors. This role will cover a full range of M&BD activities, including pitching and credentials, client targeting and cross-selling, client, sector and competitor analysis, and profile raising and marketing campaigns (such as legal directory submissions, brochures, online and social media content, events, and conferences). The position is part of a global team, working collaboratively to ensure that objectives and plans for the Consumer and Sports, Media and Entertainment sectors are delivered, ensuring a coordinated and structured approach to marketing efforts for profile raising, targeting, client development, pitching, and knowledge development across these sectors.

Requirements

Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
Highly motivated and enthusiastic self-starter with a can-do attitude.
Exacting attention to detail in all work product.
Experience working independently as well as within cross-functional teams in a collaborative, professional environment.
Excellent writing and presentation skills.
Ability to meet deadlines and work well under pressure.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Three (3)+ years of relevant experience required, preferably in a legal or professional services organization.
Bachelor’s degree required.

Nice To Haves

Demonstrated experience with Adobe Acrobat Pro, iPublish, SalesForce, Foundation, and InterAction is desirable.
Bachelor’s degree with a focus in marketing, communications, or related field preferred.

Responsibilities

Support implementation of integrated marketing campaigns to help raise our profile and awareness among our key target audiences and generate opportunities to meet potential clients.
Support client seminars, conferences, CLE trainings, webinars, association activities, and other marketing-oriented events and programs, including logistics and development of invitations and program materials, day-of support and follow up, including metrics-driven ROI reporting.
Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc.
Responsible for the production, editing, and distribution of client alerts and other client communications using the firm’s distribution tools.
Create and update contact distribution lists.
Support in developing digital content promoting lawyer recognition, publications, events, and media mentions, including leveraging content on social media.
Assist in managing social media posts and monitoring performance and engagement data (LinkedIn, Clearview Social) with regular updates to M&BD stakeholders.
Promotion of capabilities across the firm, through regular internal newsletters, and maintenance of sector intranet sites.
Work with M&BD Managers to plan internal sectors and practice meetings and retreats.
Coordinate legal directory submissions for ranking organizations/publications.
Coordinate pitches with fee earners, including drafting proposals and credentials while ensuring that the firm's best practice methodology is applied.
Keep all standard pitch materials up to date and collate and maintain the pitch tracking tool including on-going reviews and recommendations to improve processes.
Support sector working group objectives and targeting plans and work with them to ensure successful pursuit of the plans.
Leverage the firm’s CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists.
Contribute to wider M&BD projects as required.
Participate in our global Responsible Business program.
Other duties as assigned.