Marketing & Brand Specialist

Waterloo Community School District•Waterloo, IA

4d•Onsite

About The Position

This position supports the School and Community Relations Department through assisting with clear, creative, and strategic communications across district communication channels. The specialist helps update and manage the district website, creates graphic designs that highlight district successes, and maintains strong relationships with staff, vendors, and coaches. The ideal candidate is a versatile communicator who helps ensure that all messaging, whether it is for staff, families, media, or the community, reflects the organization’s goals and brand.

Requirements

Bachelor’s degree in communications, marketing, or a related field
Valid driver’s license and dependable vehicle for primarily in-district travel
Proficient in graphic design, brand management, and marketing
Ability to exercise good judgment in recognizing scope of authority and protecting confidential information
Knowledge of and experience working with a diverse group of people
Ability to navigate multiple projects simultaneously
Ability to establish sound working relationships and cooperative arrangements with community groups and organizations
Strong organizational skills and ability to prioritize
Ability to work effectively, cooperatively and respectfully with staff, parents, students and community members regardless of race, color, creed, gender, sexual orientation, gender identity, ethnic/national origin, religion, marital status, age, socio-economic status or disability
Ability to build effective working relationships
Ability to provide customer service in a fast-paced environment
Ability to provide direction and feedback to district personnel seeking solutions for marketing and community information/involvement
Must be able to handle emotionally charged situations
Experience with graphic and video design software
Proficient in Adobe Creative Suite and Canva
Word processing skills
Spreadsheet skills
Electronic presentation skills
Web navigation skills
E-mail management skills
Computer network knowledge applicable to the position
Knowledge of computer-related storage devices

Responsibilities

Develop and implement communication strategies that promote district initiatives, priorities, and achievements.
Ensure consistent and clear messaging across all internal and external communication channels.
Create and edit mission-driven communication graphics that highlight student and staff success, district events, and community partnerships.
Provide graphic design for print and digital projects including ads, brochures, presentations, e-newsletters, and campaigns.
Assist in developing and organizing content for district communication channels, ensuring consistency in messaging and visual identity.
Manage open communication between vendors and coaches to maintain brand identity.
Enforce brand guidelines as a brand ambassador by managing, teaching, and protecting the brand.
Assist with trademark updates and registrations.
Assist in updating the district’s website to ensure accuracy, accessibility, and visual consistency.
Monitor analytics and engagement data on the district website to assess effectiveness and guide communication strategies.
Assist with organizing press conferences, special events, and public information campaigns.
Collaborate with schools, parent groups, and community leaders to share positive news and key district information.
Support public information campaigns related to enrollment, bond referendums, and major district initiatives.
Uphold and advance the district’s brand standards across all communication materials.
Provide schools and departments with templates, guidance, and resources for consistent branding.
Support translation and accessibility efforts to ensure all communications reach diverse audiences.
Perform other duties as assigned to support the goals of the School & Community Relations Department.