Marketing & Brand Specialist

Germania Insurance • Charleston, WV

5d

About The Position

We are seeking a creative and strategic Marketing & Brand Specialist to strengthen and grow our brand presence across all channels. This role is responsible for developing compelling visual and digital content, managing the company website, and supporting integrated marketing campaigns. The ideal candidate is detail‑oriented, highly collaborative, and passionate about maintaining brand consistency while driving business results.

Requirements

• Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, or related field preferred, or equivalent experience
• 4+ years of experience in an agency or corporate design environment
• Proficiency in Adobe Creative Suite and Canva
• Working knowledge of WordPress, HTML, CSS, and JavaScript
• Experience with SEO, AEO, Google Analytics, and CRM tools
• Strong project management, communication, and organizational skills
• Understanding of print production processes

Nice To Haves

• Photography and videography experience preferred

Responsibilities

• Lead and maintain brand strategy and ensure consistency across all communications
• Design and produce creative assets for marketing campaigns and corporate initiatives
• Manage and optimize the company website, including content, design, and performance
• Execute SEO/AEO strategies and analyze digital performance using tools like Google Analytics
• Support multi-channel marketing campaigns across digital, print, and social platforms
• Create and edit written content aligned with brand voice
• Capture and manage photo and video assets for marketing use
• Track performance metrics and provide insights to improve marketing effectiveness
• Collaborate with cross-functional teams to support marketing efforts and brand alignment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level