Brand Marketing Specialist

Lenze Americas Corporation • Uxbridge, MA

2h • $68,000 - $78,000 • Hybrid

About The Position

The Brand Marketing Specialist is responsible for leading the execution of high-impact trade shows, company events, and field marketing initiatives. This role involves managing multiple projects, collaborating with sales and marketing teams, and partnering with vendors to create engaging experiences. The individual will ensure events meet business objectives and elevate the Lenze brand. The ideal candidate is creative, detail-driven, organized, proactive, and results-oriented, with an outgoing personality and a focus on delivering exceptional value.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred
• 3+ years of experience in event, field, or brand marketing, with demonstrated success independently leading and executing company events
• Creative thinker with strong analytical and problem-solving abilities
• Ability to manage multiple priorities and meet deadlines
• Strong project management, organization, and problem-solving skills
• Excellent communication and stakeholder management; outgoing and collaborative
• Highly detail-oriented with a strong focus on execution quality
• Experience with ERP systems and marketing automation tools (e.g., HubSpot)
• Ability to collaborate cross-functionally and translate feedback into action
• Proven ability to manage multiple events and projects independently
• Proficiency in Adobe Creative Suite preferred
• Interest in AI tools and emerging marketing technologies preferred
• Ability to lift up to 30 lbs and support event setup as needed
• Willingness to travel up to 15% domestically, including overnight travel

Nice To Haves

• Proficiency in Adobe Creative Suite
• Interest in AI tools and emerging marketing technologies

Responsibilities

• Lead and execute company tradeshow events from planning through follow-up, including logistics, on-site setup/takedown, promotion, swag, and vendor coordination
• Manage post-event activities, including budget reconciliation, expense reporting, outcomes, success metrics, and lead tracking
• Coordinate logistics for customer meetings and in-person trainings, ensuring a seamless experience (catering, room setup, materials, customer gifts)
• Serve as the primary point of contact for all event-related communication
• Coordinate travel arrangements, including hotels, team dinners, activities, and transportation
• Own procurement & inventory of Lenze-branded apparel, giveaways, and promotional items; manage vendors, purchasing, and invoicing
• Manage digital signage across locations in alignment with U.S. and global standards
• Support employee engagement initiatives through internal marketing content
• Travel as needed to support events across North America (primarily U.S., ~15%)
• Perform other duties as assigned

Benefits

• Blue Cross Blue Shield Medical Insurance – multiple plan options
• Blue Cross Blue Shield Dental Insurance
• FSA, HSA options
• Vision Insurance
• 401k with company match, fully vested
• Paid Time Off
• 10 company paid holidays
• Company paid disability & AD&D insurance
• 100% paid parental leave after one year of service
• Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
• Tuition reimbursement
• Many of our positions offer flexible schedules to meet your needs
• Relaxed business casual environment
• Sit/Stand desks for onsite office positions
• Frequent team building activities
• Career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level