Marketing & Brand Specialist

Air Tech of Central Florida•Longwood, FL

5d•Remote

About The Position

Air Tech of Central Florida is seeking a part-time Marketing & Brand Specialist to manage and grow their entire marketing presence. This role involves working directly with the owner to plan, create, and manage marketing campaigns that drive phone calls, online bookings, maintenance memberships, replacement estimates, plumbing service calls, and long-term customer relationships. The specialist will ensure consistent branding across various platforms including the website, social media, email, direct mail, and Google Business Profile. The position requires someone who can take an idea and develop it into a complete marketing campaign.

Requirements

Experience with Canva
Experience with WordPress
Experience with Google Workspace
Experience with Social Media Platforms
Experience with ChatGPT or similar AI tools
Ability to love creating content.
Ability to enjoy learning new technology.
Organized and dependable.
Attention to detail.
Ability to work independently.
Ability to meet deadlines.
Good communication skills.
Ability to take initiative.
Enjoy solving problems.
Desire to grow professionally.

Nice To Haves

Experience with Elementor
Experience with ServiceTitan
Experience with Google Analytics
Experience with Google Search Console
Experience with Meta Business Suite
Experience with Mailchimp
Experience with Constant Contact
Experience with CapCut
Experience with Adobe Express
Experience with Photoshop
Experience with Premiere Pro

Responsibilities

Create and manage marketing campaigns across Facebook, Instagram, LinkedIn, Google Business Profile, Email Marketing, and SMS Marketing.
Update the WordPress website, create landing pages, write blog articles, improve local SEO, create seasonal promotions, update service pages, and improve website conversions.
Create engaging social media content including graphics, reels, educational posts, before & after projects, technician spotlights, customer testimonials, and seasonal promotions.
Design professional marketing materials such as flyers, coupons, postcards, door hangers, email graphics, social media graphics, website banners, recruiting materials, and sales sheets.
Create campaigns for seasonal HVAC promotions, plumbing specials, membership reminders, customer newsletters, referral campaigns, special offers, and customer follow-ups.
Create short-form videos for Facebook, Instagram, YouTube Shorts, recruiting, educational content, and project highlights.
Write blog articles, service pages, educational articles, promotional offers, Google Business Profile posts, customer success stories, press releases, and newsletters.
Organize marketing calendar, campaigns, photos & videos, brand assets, design templates, and marketing files.
Track campaign performance including website traffic, landing page conversions, email performance, social media performance, QR code tracking, call tracking, and campaign ROI.
Prepare simple monthly reports with recommendations for improvement.