Brand Marketing Specialist

Marathon Petroleum Corporation•Findlay, OH

4d•Onsite

About The Position

As a Brand Marketing Specialist, you will support the Marathon and ARCO brands by leading customer communications, brand research, digital content strategy, search visibility initiatives, and strategic marketing programs that strengthen customer engagement and drive business results. This role serves as a key steward of brand messaging, customer experience, and digital discoverability, ensuring content, communications, and programs are optimized for both traditional and emerging AI-powered search environments. The successful candidate will be a highly organized, detail-oriented marketer with strong communication, project management, and analytical skills. This position requires the ability to manage multiple initiatives simultaneously, collaborate with cross-functional teams, and translate business objectives into meaningful customer-facing programs and communications.

Requirements

Bachelor’s degree required. Marketing, communication, or other business-related degree preferred.
Minimum of five (5) years of experience in marketing, communications, brand management, digital content strategy, or a related discipline.
Demonstrated experience developing customer-facing communications, managing complex marketing programs, and leading cross-functional projects from strategy through execution.

Nice To Haves

Experience managing website content, search engine optimization (SEO), digital content governance, or accessibility initiatives preferred.
Familiarity with evolving AI-powered search experiences, content discoverability best practices, and emerging digital marketing technologies preferred.
Experience leveraging customer, market, or brand research to generate actionable business insights and recommendations preferred.
Experience with Salesforce Marketing Cloud, Salesforce CRM, project management platforms, and marketing analytics tools preferred.

Responsibilities

Lead the development, review, approval, and distribution of customer and stakeholder communications, including newsletters, brand updates, educational content, and other marketing communications.
Serve as the primary administrator and subject matter expert for Salesforce Marketing Cloud communications supporting Marathon and ARCO marketing initiatives.
Lead and coordinate brand research projects, analyze findings, and provide actionable insights and recommendations to support business and marketing decisions.
Develop and execute customer engagement programs, recognition initiatives, and strategic marketing efforts designed to strengthen relationships with branded marketers and dealers.
Manage website content and accessibility initiatives, ensuring digital experiences remain accurate, compliant, and aligned with brand standards.
Serve as the business lead for website strategy, search optimization, and AI search readiness by identifying opportunities to improve brand visibility, content quality, accessibility, and discoverability across traditional search engines and emerging AI-driven search experiences.
Support the development and execution of new marketing initiatives, pilot programs, and strategic projects that advance brand objectives and improve customer experience.
Collaborate with field sales teams, agencies, loyalty stakeholders, legal partners, and other internal business groups to ensure consistent messaging and successful program execution.
Maintain relationships with external vendors and agency partners to support assigned programs and initiatives.
Develop, manage, and adhere to budget parameters for assigned programs and areas of responsibility.