Marketing Brand Specialist Senior

Corewell Health • Grand Rapids, MI

1d • Onsite

About The Position

Are you a dynamic marketer eager to shape the future of a leading health brand? As a Senior Brand Marketing Specialist for Priority Health, you’ll play a pivotal role in driving brand strategy and execution. Your expertise in brand positioning, media planning, and investment will fuel innovative marketing campaigns that elevate our presence. Collaborating closely with cross-functional teams and business segment leaders, you’ll ensure our messaging and promotional materials consistently reflect our brand equity and meet key business objectives. You’ll proactively manage projects, anticipate challenges, and deliver impactful solutions that push our brand forward. If you thrive in a fast-paced, collaborative environment and are passionate about translating complex information into compelling messages, join us and take the next step in your marketing career.

Requirements

• Bachelor's Degree or equivalent
• 5 years of relevant experience in marketing or related role

Nice To Haves

• Master's Degree
• 5 years of relevant experience in project management

Responsibilities

• Support the development and execution of brand marketing strategies and projects for Priority Health.
• Assist in positioning the brand, ensuring all initiatives uphold Priority Health’s brand equity and objectives.
• Collaborate with marketing leaders across business segments to synchronize efforts and messaging to ensure brand consistency across touchpoints.
• Manage agency partners in the production of marketing materials, ensuring quality, timeliness, and budget adherence.
• Participate in media planning, investment decisions, and creation of advertising assets across channels.
• Serve as a key liaison between cross-functional teams and the marketing department.
• Contribute to the development and management of the annual brand marketing plan and budget.
• Monitor and evaluate the effectiveness of performance marketing initiatives against set objectives using data and analytics.
• Translate consumer insights into clear, audience-appropriate messaging and materials.

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings

What This Job Offers

• Job Type: Full-time
• Career Level: Senior