Marketing Brand Partnership Specialist

Inked Brands•Bowling Green, KY

5h•$50,000 - $55,000

About The Position

This role is responsible for managing affiliate and creator programs across a brand portfolio for Ecommerce, Amazon, and TikTok Shop. The specialist will recruit, onboard, and activate new affiliates, develop outreach strategies to grow the affiliate pipeline, and build strong relationships with high-performing affiliates. They will monitor affiliate activity, coordinate onboarding and promotional efforts, and manage tiered rewards and incentives. Additionally, the specialist will identify complementary brands for strategic partnerships and evaluate performance to make recommendations for renewals and expanded opportunities. Key performance indicators include growing the affiliate and partnership pipeline, increasing active partners, re-engaging inactive partners, building relationships, generating opportunities around key campaigns, driving measurable sales and traffic, managing investments, and using data to improve strategies.

Requirements

2+ years of experience in affiliate marketing, influencer marketing, partnerships, business development, or related marketing role.
Experience managing affiliate or creator relationships and campaigns.
Strong written and verbal communication skills with the ability to build authentic professional relationships.
Highly organized with strong project management and follow-through skills.
Comfortable managing multiple brands, campaigns, timelines, and partner relationships simultaneously.
Analytical mindset with the ability to interpret performance data and make strategic recommendations.
Strong understanding of ecommerce marketing, social media, creator marketing, and digital customer acquisition.
Self-starter who is proactive in identifying opportunities and bringing new ideas to the team.

Nice To Haves

Experience with affiliate platforms, influencer platforms, ecommerce platforms, and marketing analytics tools preferred.

Responsibilities

Own the day-to-day management of affiliate and creator programs across brand portfolio for Ecommerce, Amazon, and TikTok Shop
Recruit, onboard, and activate new affiliates that align with each brand's target audience and positioning.
Develop outreach strategies to grow the affiliate pipeline across creators, influencers, niche communities, and other relevant partners.
Build and maintain strong relationships with high-performing affiliates.
Monitor affiliate activity and proactively re-engage inactive or underperforming partners.
Coordinate affiliate onboarding, product education, promotional calendars, commission structures, discount codes, and campaign opportunities.
Manage tiered rewards, bonuses, sales incentives, exclusive perks, and other programs that encourage increased performance.
Ensure affiliates have the assets, product information, creative direction, and promotional support needed to successfully represent each brand.
Identify complementary brands and partnerships for lead gen giveaways, UGC content, product collaborations, cross-promotions, events, and other strategic opportunities.
Evaluate performance and make recommendations regarding renewals, expanded partnerships, paid campaigns, or affiliate opportunities