Marketing Brand Director, Pabst

Pabst Brewing Company•Los Angeles, CA

22h•Hybrid

About The Position

We're looking for a Pabst Brand Director in Los Angeles who will be responsible for leading the total brand vision while ensuring strong execution across the consumer and retail marketing experience for the Pabst branded portfolio, including Pabst Blue Ribbon, Pabst Light, and Pabst innovation products. This role requires a highly collaborative and execution-minded leader who can guide long-term brand strategy while helping shape how the brands show up every day across retail, partnerships, digital platforms, and consumer-facing experiences. We are looking for someone who understands how modern brands operate in the real world. Someone who can move comfortably between creative development, business strategy, content direction, retail execution, forecasting, partnerships, and organizational leadership without losing sight of the consumer experience. This is a leadership role with meaningful influence on the future direction of one of America’s most iconic beer brands.

Requirements

Strong brand instincts paired with operational discipline
An understanding of how modern culture, retail, digital behavior, and consumer expectations intersect
The ability to turn consumer insights into clear business and marketing strategies
Strong communication and presentation skills with the ability to influence internal and external stakeholders
Financial and analytical acumen, including experience managing brand P&Ls and forecasting
Comfort operating in a fast-moving environment with multiple priorities and stakeholders
Experience managing agencies, partnerships, creative collaborators, and content development processes
A collaborative mindset with experience working cross-functionally across Sales, Finance, and Operations
5–8 years of experience in CPG marketing or brand management; beverage/alcohol industry experience preferred but not required
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Proficiency in Microsoft Office Suite, Smartsheet, and major social media platforms

Nice To Haves

beverage/alcohol industry experience preferred but not required

Responsibilities

Lead annual strategic planning, developing a 3-year Strategic Priority Plan, annual execution plans, and corresponding marketing budgets
Build and execute integrated marketing programs including agency management, partnership development, creative briefing, creative development, and go-to-market planning
Help shape how the brand shows up across digital platforms by guiding social presence, creator relationships, content direction, and audience engagement in ways that feel culturally aware, consistent, and true to the brand identity
Partner closely with internal teams and external collaborators to develop content, and brand moments that strengthen consumer connection and extend the reach of national programs beyond retail
Lead brand partnerships, collaborators, advocates, and cultural programs while identifying opportunities that keep the brand connected to modern culture in authentic ways
Maintain an active understanding of emerging platforms, creative communities, and shifts in consumer behavior to ensure the brand remains visible, relevant, and part of the conversation without forcing its way into it
Oversee DSMP strategy (Distribution, Shelving, Merchandising, Pricing) to identify growth opportunities and improve in-market performance
Own annual forecasting, brand P&L management, and overall business performance while translating insights into actionable recommendations for sales leadership
Develop a deep understanding of local markets, consumers, retailers, and wholesalers to create more effective retail and marketing programs
Build strong relationships with wholesalers and retail partners to strengthen brand presence and share of mind across the three-tier system
Lead and develop team members through coaching, feedback, and career development
Partner cross-functionally with Sales, Operations, Finance, and executive leadership to drive alignment and execution across the business