Marketing Automation Systems Analyst

Neogen Corporation

About The Position

Neogen is looking for a Marketing Automation Systems Analyst to own and optimize our global marketing automation platform. You will administer Eloqua, build the campaign and nurture programs that run on it, protect the integrity of the data flowing between Eloqua and Salesforce, and act as the technical partner our regional marketing teams rely on. This role sits where marketing strategy meets technical execution. You will spend your time building workflows, troubleshooting integrations, enforcing data standards, and training marketers to use the platform well. If you like turning a messy request into a clean, scalable, well-documented program, this is the job. Neogen is seeking a Marketing Automation Systems Analyst to own, administer, and optimize our global marketing automation platform. This role will support the technical execution of marketing programs, including campaign automation, nurture programs, lead management, segmentation, data integrations, and platform governance. Working at the intersection of marketing strategy and technical execution, the Marketing Automation Systems Analyst will partner with regional and global Marketing, Sales Operations, IT, and other stakeholders to translate business needs into scalable marketing automation solutions. The successful candidate will bring hands-on marketing automation experience, strong technical and analytical skills, and the ability to turn complex or ambiguous requests into efficient, well-documented solutions.

Requirements

Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field
5+ years of hands-on experience with marketing automation platforms, systems, or related marketing technology
Experience administering or supporting a marketing automation platform such as Oracle Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, or a comparable platform
Experience designing and building marketing automation workflows, email campaigns, nurture programs, forms, landing pages, or lead management processes
Experience working with CRM systems and integrations between CRM and marketing automation platforms
Working knowledge of Salesforce or a comparable CRM platform
Experience managing marketing data, segmentation, contact lists, or lead scoring processes
Working knowledge of HTML, CSS, and JavaScript as applied to email templates, landing pages, tracking, or other digital marketing applications
Experience troubleshooting marketing automation, data synchronization, campaign, or system-related issues
Experience supporting data quality and governance within marketing or CRM systems
Strong analytical and problem-solving skills with the ability to interpret campaign and system data
Ability to manage multiple concurrent projects, requests, priorities, and stakeholders
Strong written and verbal communication skills, including the ability to explain technical concepts to non-technical stakeholders
Ability to collaborate effectively across Marketing, Sales, IT, Legal, and other business functions
Strong attention to detail and commitment to data quality
Ability to translate business requirements into scalable technical solutions
Strong troubleshooting and root-cause analysis skills
Ability to balance technical requirements with marketing and business objectives
Strong organizational and project management skills
Ability to work independently while collaborating effectively across global teams
Curiosity and a continuous-improvement mindset
Ability to create structure and scalable processes from complex or ambiguous requests
Strong customer-service mindset when supporting internal marketing stakeholders

Nice To Haves

Hands-on experience with Oracle Eloqua
Oracle Eloqua certification or equivalent marketing automation platform certification
Experience integrating Eloqua or another marketing automation platform with Salesforce
Experience supporting marketing teams across multiple regions, countries, or languages
Experience with account-based marketing platforms such as Demandbase
Experience with web analytics platforms such as Google Analytics 4 (GA4) or Adobe Analytics
Experience with consent management, preference centers, and marketing data privacy requirements
Knowledge of GDPR, CAN-SPAM, CASL, and other applicable privacy and electronic marketing regulations
Experience with lead lifecycle management, lead scoring, lead routing, and nurture strategy
Experience developing technical documentation, platform governance standards, or marketing automation best practices
Experience in B2B, life sciences, diagnostics, food safety, animal health, or another regulated industry

Responsibilities

Administering and optimizing Neogen’s Eloqua marketing automation platform to support global and regional marketing teams
Designing, building, testing, and managing marketing automation workflows, including email campaigns, lead scoring models, nurture programs, and program canvases
Configuring, maintaining, and continuously improving campaign templates, forms, landing pages, and other marketing automation assets
Monitoring platform health, email deliverability, system performance, and data synchronization and troubleshooting issues that could impact marketing programs
Maintaining data integrity within Eloqua and across integrations with Salesforce and other connected systems
Managing contact lists, segmentation, lead scoring, and audience strategies to support effective campaign targeting
Developing and maintaining segmentation strategies aligned with customer segments, personas, regions, and go-to-market strategies
Monitoring and supporting the synchronization of marketing and customer data between Eloqua, Salesforce, and other connected platforms
Supporting compliance with applicable data privacy and electronic communication requirements, including GDPR, CAN-SPAM, CASL, and regional requirements
Partnering with Legal and IT to support consent management, preference centers, data governance, and data retention practices
Partnering with Marketing, Sales Operations, IT, and other stakeholders to translate business requirements into technical solutions
Providing technical guidance, training, and support to marketers using Eloqua and related marketing technologies
Serving as an escalation point for campaign build issues, data synchronization failures, platform questions, and other marketing automation issues
Collaborating with vendors and service providers to troubleshoot and resolve platform and integration issues
Implementing and maintaining tracking scripts, tags, pixels, and other technologies used to measure campaign performance
Supporting testing, quality assurance, and release processes for campaign assets, workflows, integrations, and platform changes
Developing and maintaining documentation for marketing automation processes, data flows, system configurations, naming conventions, and platform standards
Identifying opportunities to automate manual marketing processes, improve workflows, and reduce operational complexity
Establishing and promoting scalable marketing automation standards and best practices across global and regional marketing teams
Analyzing campaign, workflow, and system performance to identify opportunities for continuous improvement