Marketing Automation Super Admin (Marketo)

Hewlett Packard Enterprise • Spring, TX

11d • Hybrid

About The Position

We are seeking a Marketing Automation Super Admin to serve as the strategic owner and technical authority for our Adobe Marketo Engage platform and its surrounding ecosystem. This manager-level role combines advanced platform administration, system architecture, and functional consulting to ensure long-term platform stability, scalability, and governance. The Super Admin operates within a complex B2B marketing and sales technology environment, partners closely with Salesforce and IT teams, leads a team of platform administrators, and serves as the primary escalation point with Adobe Marketo Support.

Requirements

• 10+ years of hands-on Adobe Marketo experience in enterprise environments
• Strong background in B2B marketing automation and complex lifecycle models
• Proven experience as a senior Marketo administrator, business analyst, and functional consultant
• Deep expertise in Marketo order of operations
• Extensive experience with Salesforce integration and B2B data models
• Experience working within large, multi-tool marketing technology ecosystems
• Strategic, architectural mindset with strong operational discipline
• Demonstrated ability to lead and mentor technical platform teams
• Strong cross-functional collaboration and stakeholder management skills
• Ability to communicate complex technical concepts to diverse audiences
• Marketo certifications strongly preferred

Responsibilities

• Platform Strategy & Architecture: Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
• Ensure platform scalability, performance, security, and governance
• Define and enforce Marketo standards, order of operations, and best practices
• Identify and address technical debt, platform risks, and architectural gaps
• Advanced Administration & Functional Consulting: Design and implement advanced Marketo configurations beyond standard administration
• Serve as the escalation point for complex platform issues and design decisions
• Translate business requirements into scalable, maintainable Marketo solutions
• Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
• Advise stakeholders on platform capabilities, trade-offs, and best practices
• Salesforce & Ecosystem Integration: Own and optimize the Marketo–Salesforce (SFDC) integration, including data synchronization, lifecycle logic, and field mappings
• Collaborate with Salesforce administrators and IT teams on cross-platform initiatives
• Ensure alignment between marketing automation and sales operations processes
• Adobe Marketo Support & Technical Partnership: Act as the primary liaison with Adobe Marketo Support for escalated issues and complex defects
• Manage the full lifecycle of support engagements, including troubleshooting and root cause analysis
• Incorporate support learnings into platform standards and operational documentation
• Team Leadership: Lead, mentor, and develop a team of Marketing Automation Platform Administrators
• Establish and maintain platform documentation, standards, and operational playbooks
• Review and approve complex builds to ensure architectural integrity

Benefits

• Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
• Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
• Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees