Marketing Automation Specialist

Paytient

5d•Hybrid

About The Position

Paytient is seeking a hybrid Marketing Automation Specialist expert to join our team. This role is a 50/50 split between lifecycle strategy and the technical management of our Martech stack. You will use marketing automation tools to build, maintain, and optimize impactful, multi-channel campaigns that drive member engagement KPIs. Beyond execution, you will be the architect who enables the rest of the Member Growth and Lifecycle teams to scale by building the playbooks and infrastructure required to help more people than ever before.

Requirements

3–5 years of experience in consumer marketing, growth marketing, or marketing operations, ideally within the healthcare or B2B2C space.
Significant hands-on experience in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze.
Proficiency in building on-brand emails with HTML/CSS and facilitating the communication of triggers and data between different platforms.
You are engaged in the strategic rationale behind marketing decisions as much as their execution, with the ability to translate business goals into actionable roadmaps.
Proficiency with monitoring marketing analytics and a strong ability to derive actionable insights from complex datasets.
A low-ego, tenacious team player who thrives on designing scalable systems and solving complex, ambiguous problems.

Nice To Haves

Experience in a high-growth startup environment.
Proficiency using SQL in a BI tool such as Looker or Tableau.
Familiarity with supporting tools such as Litmus, Lob, and Heap.
Previous experience in B2B2C or fintech industries.

Responsibilities

Spearhead the utilization of advanced marketing automation platforms, notably Iterable, to orchestrate sophisticated campaigns across the member lifecycle, with a focus on ensuring confident deliverability as our eligible population grows rapidly.
Develop and execute nuanced strategies leveraging segmentation and personalization across diverse channels such as email, SMS, and push notifications.
Design and configuration of intricate workflows, ensuring seamless operation, security, and efficiency to enable other team members to scale their efforts.
Develop and execute HTML email campaigns, ensuring flawless rendering across various email clients through rigorous QA testing and optimization.
Conduct in-depth analysis of campaign performance metrics and deliverability, applying analytical methodologies to derive actionable insights and refine marketing strategies.
Partner closely with CS, Product, and Brand Marketing to ensure marketing automation strategies align with business objectives and the member experience.