Marketing Automation Specialist
About The Position
This position is part of the Marketing Operations team and will develop campaign schemes in a marketing automation platform to deliver marketing target lists. Responsibilities will include: · Building campaigns and lead-nurturing programs · Thinking creatively, design and run automation workflows · Setting up and execute tasks associated with the client customer database to manipulate and extract targeting data · Assisting with designing lead-generation programs, lead-nurturing programs, customer research and automated communications programs · Translating needs from marketing teammates into functional specifications for data extraction, email workflows, lead capture and campaign reporting · Managing email lists, data file aggregation and uploads according to campaign requirements · Implementing user profiling, scoring and measurement systems that lead to more effective communication and higher conversion · The QA of campaign flowcharts and lists
Requirements
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or related degree
- HTML and CSS experience
- CRM and marketing automation experience
- Technically savvy, comfortable with software applications
- Ability to work in a fast-paced work environment and manage multiple projects simultaneously
- Attention to detail, highly organized yet able to see the big picture
Nice To Haves
- Experience and working knowledge of SQL a plus
- List management (segmentation, reporting and maintenance)
Responsibilities
- Building campaigns and lead-nurturing programs
- Thinking creatively, design and run automation workflows
- Setting up and execute tasks associated with the client customer database to manipulate and extract targeting data
- Assisting with designing lead-generation programs, lead-nurturing programs, customer research and automated communications programs
- Translating needs from marketing teammates into functional specifications for data extraction, email workflows, lead capture and campaign reporting
- Managing email lists, data file aggregation and uploads according to campaign requirements
- Implementing user profiling, scoring and measurement systems that lead to more effective communication and higher conversion
- The QA of campaign flowcharts and lists
Benefits
- The salary range for this position is $45,000 to $160,000.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
