Marketing Automation Specialist

UNC-Chapel Hill • Chapel Hill, NC

1d • Hybrid

About The Position

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station. The Marketing Automation Specialist will play a key role in supporting and optimizing our Salesforce Marketing Cloud (SFMC) operations across OneCarolina. Reporting to the Associate Director of Marketing Automation, this position supports the administration of SFMC, providing technical expertise, user training, and operational support to ensure the effective use of marketing automation. By expanding our team, we aim to enhance automation, increase personalization, and drive digital engagement across OneCarolina schools and units. With a growing volume of email communications, automated journeys, and data-driven marketing strategies, this role will focus on improving user adoption of SFMC's advanced features, troubleshooting system issues, developing documentation, and expanding training initiatives. Additionally, many schools and units require technical support to implement marketing automation solutions. The Marketing Automation Specialist will help bridge this gap by assisting with journey configuration, reusable assets, data management, and other SFMC projects, ensuring automated communications can be deployed effectively and at scale.

Requirements

• Experience with Salesforce Marketing Cloud (SFMC) operations.
• Technical expertise in marketing automation.
• Ability to provide user training and operational support.
• Skills in journey configuration, reusable assets, and data management within SFMC.

Responsibilities

• Support and optimize Salesforce Marketing Cloud (SFMC) operations.
• Provide technical expertise, user training, and operational support for SFMC.
• Enhance automation, increase personalization, and drive digital engagement.
• Improve user adoption of SFMC's advanced features.
• Troubleshoot system issues.
• Develop documentation.
• Expand training initiatives.
• Assist with journey configuration, reusable assets, data management, and other SFMC projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed