Marketing Automation & Retention Manager Junior (m/w/d)

falkemedia Gruppe

3d

About The Position

In a subscription model, the customer journey is the core of success. As a Marketing Automation & Retention Manager Junior (m/f/d), you will be responsible for automating this journey across web and app. You will implement, test, and optimize lifecycle routes from onboarding through abandoned cart and customer recovery campaigns to targeted app push notifications, thereby making a significant contribution to improving retention.

Requirements

• First practical experience, for example through internships, working student positions, or own projects in marketing automation, mailing, and push notifications.
• First experience with CRM tools such as GetResponse or customer.io, as well as analytics solutions like Tableau, GA4, or Firebase.
• Interest in cohort analyses, retention curves, and data-driven decisions.
• Ability to work closely with product development, data, tech, and marketing, and to prepare complex data understandably.
• Good sense for UX, timing, and content quality to ensure campaigns are effective.
• Proactive collaboration with the data team, monetization manager, and CMO, and active contribution to the team.
• Very good German language skills (at least C1 level) are mandatory for this role.

Responsibilities

• Conceive, implement, and scale complex automation and scaling strategies.
• Implement and continuously optimize existing and initial own lifecycle campaigns via email and app push.
• Technically implement abandoned cart scenarios, onboarding processes, and reactivation campaigns based on existing concepts and with team support.
• Develop and optimize AI-powered workflows as an integral part of modern automation.
• Test AI-powered workflows and contribute ideas for their utilization.
• Utilize data to develop creative strategies for feature activations, gamification, and rewards.
• Analyze data and support the development of measures for feature activations, gamification, and rewards.
• Control key performance indicators such as churn rate, LTV, and trial-to-paid rate, and derive concrete measures.
• Derive initial optimization measures together with the team.
• Ensure seamless technical integration and support technical integration and clean reporting in CRM and analytics tools.

Benefits

• Support in a key growth lever, Customer Lifetime Value.
• Learn to design the customer journey across the entire lifecycle.
• Freedom to try out new workflows and AI tools and develop them further with the team.
• Flat hierarchies, short paths, and close collaboration with tech, product, and marketing.
• Opportunity to work with people who think analytically, want to take responsibility, and are enthusiastic about dynamic digital media brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed