Corporate Marketing Automation Manager

Omni Hotels & Resorts • Dallas, TX

10d

About The Position

Omni Hotels & Resorts seeks a dynamic and results-driven Marketing Automation Manager to join our Loyalty and Customer Engagement team. As a Marketing Automation Manager, you will be responsible for managing our Salesforce Marketing Cloud platform and fully leveraging its capabilities. Working together with our Brand Marketing, Revenue Management, and Operations teams, you will design, implement, and optimize our automation strategy to deliver personalized and targeted communication to our guests. You will be our subject matter expert for all automated guest communications. Your work will elevate the way we reach our guests as they browse, book, and stay at our hotels. You will help us sharpen both our marketing messages and transactional communications, so that we can best meet a guest’s needs and expectations throughout their relationship with Omni.

Requirements

• 3-5 years of experience building automations with an enterprise-level email and SMS platform, preferably Salesforce Marketing Cloud.
• Good command of HTML/XML and SQL or other query language; familiarity with AMPScript.
• Familiarity with a CDP or similar enterprise-level data platform
• Ability to derive insights from customer data to inform campaign strategy, via tools such as Excel or Google Sheets (e.g. chart creation, Pivot Tables, and other forms of data visualization/manipulation)
• Strong problem-solving skills and attention to detail.
• Ability to work independently and collaboratively with both headquarters and field teams.
• Experience in a direct-to-consumer brand with an email marketing channel required

Nice To Haves

• previous hospitality experience a bonus.

Responsibilities

• Support the Loyalty and Customer Engagement team at Omni Hotels & Resorts by designing and implementing automated marketing and event journeys via email and SMS, using Salesforce Marketing Cloud.
• Build all campaign components from end-to-end, including data extensions, suppression lists, static and dynamic content objects, personalization fields, and customer journeys.
• Monitor campaign performance and recommend strategies to optimize campaigns and ensure that the channel aligns with business objectives.
• Use customer data and A/B testing to create audience segments and personalization campaigns for maximum relevance and impact.
• Generate regular reports on key metrics such as revenue, open rate, clickthrough rate, and conversion.
• Periodically evaluate and revise current automation practices, to ensure alignment with evolving business needs and channel best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed