EverCommerce - Marketing Automation Manager

EverCommerce

3d • $115,000 - $125,000 • Remote

About The Position

EverCommerce is seeking a Marketing Automation Manager to join their Marketing team, specifically supporting a portfolio of SaaS solutions for home service and remodeling professionals. In this role, the manager will be responsible for designing, building, and operating scalable lifecycle journeys to enhance pipeline efficiency and long-term customer value. The position directly influences revenue by improving conversion, velocity, retention, expansion, and cross-sell performance through a data-driven lifecycle strategy and marketing automation. The role involves supporting end-to-end lifecycle marketing programs, from acquisition to advocacy, with a primary focus on building and optimizing campaigns within the Marketo platform. This position combines strategic thinking with hands-on execution, contributing to prioritization and continuous performance improvement aligned with business objectives. The Marketing Automation Manager will collaborate with Growth, Digital, Customer Marketing, Sales, RevOps, and Product teams to ensure timely and relevant messaging to customers, with a constant focus on performance optimization and ROI.

Requirements

• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
• Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
• Strong understanding of segmentation, triggers, personalization, and automated journeys
• Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting.
• High attention to detail with a strong QA mindset
• Ability to manage multiple initiatives in a fast-paced, cross-functional environment
• Strong communication and collaboration skills
• Must be eligible to work without sponsorship
• May require travel to Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Responsibilities

• Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns.
• Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience.
• QA campaigns to ensure accuracy, compliance, and on-time delivery.
• Support more complex or personalized campaign builds as needed.
• Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion.
• Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement.
• Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems.
• Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints.
• Maintain high standards for execution quality and campaign delivery across lifecycle programs.
• Monitor and troubleshoot data issues, journey performance, and delivery failures.
• Proactively identify execution risks that could impact customer experience or performance, and escalate with recommended solutions.
• Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts to execute campaigns effectively.
• Provide input on feasibility, timelines, and execution approach during campaign planning.
• Collaborate cross-functionally to balance speed, quality, and scalability in campaign delivery.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed