Marketing Automation Manager

Chubb•Columbia, SC

About The Position

The Marketing Automation Manager supports Chubb Benefits/Combined by building, executing, and optimizing automated communications that help deliver clear, timely, and effective benefits messaging. This mid-level role partners with marketing, content, operations, and business stakeholders to build campaign workflows, audience segmentation, and reporting across a range of benefits-related communications. The ideal candidate is detail-oriented, collaborative, and comfortable working in a fast-paced, review-driven environment.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
3–5 years of experience in marketing automation, email marketing, digital marketing, or a related role
Experience using marketing automation platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar tools
Strong organizational and project management skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Strong analytical skills and comfort working with data and performance metrics
Excellent written and verbal communication skills
Strong attention to detail and problem-solving skills
Ability to work effectively in a collaborative, review-driven environment

Nice To Haves

Experience supporting benefits communications, enrollment campaigns, or insurance-related marketing
Familiarity with CRM integration, lead management, campaign reporting, A/B testing, segmentation, and journey mapping
Experience working in a regulated or enterprise environment

Responsibilities

Build, launch, and manage automated communications and workflows within the MOD ecosystem for Chubb Benefits/Combined sales teams
Segment audiences and support personalized messaging for benefits, enrollment, and related communications
Partner with cross-functional teams to align automation efforts with business goals, timelines, and approval processes
Monitor automation and site performance and recommend improvements to increase engagement and effectiveness
Maintain data quality, list hygiene, and compliance with internal standards and regulatory requirements
Manage day-to-day use of marketing automation platforms and troubleshoot issues as needed
Support lead nurturing, email marketing, and lifecycle communication programs related to benefits offerings
Create reports and share insights on performance, audience engagement, and process improvements
Contribute to testing, optimization, and workflow enhancements
Stay current on marketing automation best practices, tools, and trends relevant to benefits communications