Marketing Automation Manager

Mutual of Omaha Mortgage•Irvine, CA

3d•$90,000 - $125,000•Hybrid

About The Position

Mutual of Omaha Mortgage seeks a dynamic Marketing Automation Manager to join our team. As a Marketing Automation Manager, you will own and execute multi-channel marketing campaigns across email, SMS, phone, and direct mail — serving as the connective tissue between our marketing programs and Salesforce CRM.

Requirements

3–5+ years of hands-on experience in marketing automation, preferably in financial services, mortgage, or lending
Deep working knowledge of Customer.io — building workflows, managing segments, configuring integrations, and troubleshooting
Heavy Salesforce experience (reports, flows, campaign objects, lead/contact management) — this is non-negotiable
Proven track record executing coordinated campaigns across email, SMS, phone, and direct mail
Strong understanding of data hygiene, list management, and CRM data architecture
Experience with A/B testing, conversion optimization, and campaign analytics
Familiarity with compliance frameworks governing consumer financial marketing
Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously

Nice To Haves

Experience in the mortgage or reverse mortgage industry
Familiarity with affiliate or lead generation marketing programs
Exposure to BI/analytics tools such as Power BI, Sigma, or Tableau
Experience with Salesforce Marketing Cloud or Pardot

Responsibilities

Build, manage, and optimize automated marketing campaigns in Customer.io spanning email, SMS, triggered workflows, and lifecycle journeys
Design and execute multi-channel campaign strategies that coordinate messaging across email, outbound phone, SMS, and direct mail touchpoints
Own the integration and data sync between Customer.io and Salesforce, ensuring lead and contact data flows accurately and in real time
Build and maintain audience segments, suppression lists, and dynamic cohorts using CRM and behavioral data
Partner with Sales, Business Development, and Analytics teams to align automation efforts with pipeline goals and lead generation initiatives
Monitor deliverability, engagement metrics, and conversion rates — then act on what the data tells you
Manage direct mail campaign execution including list pulls, vendor coordination, and performance tracking
Develop and maintain campaign documentation, playbooks, and QA processes
Stay current on compliance requirements (TCPA, CAN-SPAM, state-level regulations) relevant to mortgage marketing communications

Benefits

Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
Multiple PPO Medical Plans, as well as HDHP eligible plan.
Dental Coverage
Vision Coverage
Company Paid Life Insurance
401K with a generous employer match
Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
Free Legal Services
Employee Loan Program