Manager, Marketing Communications & Automation

Centivo • Buffalo, NY

1d

About The Position

We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.
The Manager, Marketing Communications & Automation is responsible for executing and optimizing communications for Centivo health plan members, Centivo Care patients and employer clients. This role will help manage day-to-day campaigns, support automated communication journeys, and ensure members and patients receive clear, timely and engaging communications throughout their healthcare experience.
In addition, this role will help the Marketing team effectively leverage AI tools such as ChatGPT, Claude and other emerging technologies to improve content development, campaign optimization, and marketing workflows. This role is well-suited for someone already using AI tools as part of their day-to-day work, not just someone open to learning them.
This role is ideal for someone who enjoys both running marketing communications programs and experimenting with new tools that make marketing teams more efficient and effective.

Requirements

• 3 to 5 years of experience in marketing, marketing communications, digital marketing, or a related field
• Experience in healthcare, health insurance, employee benefits, or healthcare technology
• Experience with marketing automation platforms such as HubSpot, Iterable, or similar tools, including hands-on execution of email campaigns, automated communication journeys, and lifecycle marketing programs.
• Strong writing and editing skills with the ability to translate complex topics into clear and engaging communications
• Demonstrated experience building or documenting AI-assisted workflows for content creation, campaign operations, or marketing processes
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Ability to collaborate cross functionally with teams including product, operations, and leadership

Responsibilities

• Manage ongoing communications to Centivo health plan members and Centivo Care patients across email, in app messaging, SMS and other channels
• Execute campaigns that support the full member and patient journey including onboarding, care engagement, referrals, preventive care, and ongoing education
• Collaborate with internal teams including product, clinical operations, client success, and compliance to ensure communications are accurate and aligned with the member experience
• Translate complex healthcare and benefits concepts into clear, engaging communications for members and patients
• Use AI tools such as ChatGPT, Claude and similar platforms to assist with marketing communications development, campaign planning, and workflow efficiency
• Identify opportunities where AI tools can help streamline content creation, campaign testing, and marketing processes
• Help introduce and document practical AI workflows that can be used by the broader marketing team
• Stay current on emerging AI tools relevant to marketing communications and share insights with the team
• Help manage automated communication journeys across marketing platforms including triggered and lifecycle campaigns
• Monitor campaign performance and help optimize communications to improve engagement and member experience
• Work with marketing operations and product teams to identify opportunities for new automation across the member and patient journey

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees