Marketing & Communications Manager

Bird Construction•Calgary, AB

18h

About The Position

Reporting to the Vice-President, Strategic Development, the Marketing & Communications Manager will play a key role in delivering Bird’s corporate brand, marketing, and communications strategy. This role oversees national digital and website presence, brand management, external communications, and strategic initiatives, while leading a team and partnering closely with executive leadership, operations, and cross-functional stakeholders. The position requires balancing strategic priorities with day-to-day execution in a fast-paced, high-volume environment.

Requirements

7+ years of experience in marketing, communications, or a related field
Proven experience leading corporate brand and external communications in a complex organization
Strong writing and editing skills, with the ability to tailor messaging for diverse audiences
Strong project management skills, with the ability to align stakeholders
Demonstrated ability to lead teams and manage multiple priorities in a fast-paced environment
Strong stakeholder management and relationship-building skills across senior leadership and cross-functional teams
Technical proficiency using digital tools such as Monday.com, Adobe Creative Suite, Canva, Microsoft Office Suite

Nice To Haves

Experience in construction industry is considered an asset

Responsibilities

Lead and develop a team of marketing and communications professionals, fostering a collaborative and high-performing environment
Provide structure and oversight to intake and prioritization, ensuring requests are aligned with broader strategic goals
Manage projects from concept to completion by developing communications plans, establishing workback schedules, and reinforcing accountability across stakeholders
Guide the team through a dynamic, fast-paced environment, balancing planned initiatives with emerging and time-sensitive needs
Enable the team to operate effectively by removing barriers, aligning stakeholders, and managing competing priorities
Build and maintain strong relationships across business units and corporate functions
Partner closely with executive leadership to support strategic marketing and communications initiatives
Manage team KPIs and measure results for executive reporting
Oversee Bird’s corporate and subsidiary websites, ensuring alignment with brand standards, business priorities, and performance objectives
Provide structure and governance for website and digital requests, overseeing intake, prioritization, and delivery across the organization
Act as the central liaison between business units, marketing, and web development teams to ensure alignment and execution
Identify opportunities to enhance user experience, content structure, and overall website performance
Provide strategic leadership and governance for Bird’s corporate brand across all channels, business units, and subsidiaries, including visual brand standards and logo application across print, promotional materials, fleet, and office environments.
Guide branding for major initiatives, campaigns, and strategic programs in partnership with internal subject matter experts
Ensure all outputs consistently align with brand standards and support a cohesive market presence
Lead key corporate initiatives, including major marketing engagements and corporate events
Provide strategic leadership and governance for external communications across digital and traditional channels, including social media, video, and campaigns
Provide direction and support for media relations, crisis communications, issues management, and reputation protection
Ensure communications align with applicable regulatory and compliance requirements, including privacy and media regulations, accessibility legislation across Canadian jurisdictions, French language requirements (Charter of the French Language), and Canadian Anti-Spam Legislation (CASL)