Marketing Automation Campaign Delivery Manager (US)

TD Bank • Mount Laurel, NJ

4d • $91,000 - $145,600

About The Position

The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development. Campaign Delivery manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners. We are responsible for timely and accurate campaign execution and management of overall marketing execution strategy.

Requirements

• Undergraduate degree and/or equivalent relevant experience.
• 3+ years of Salesforce experience or similar marketing automation experience.
• Solid understanding of marketing campaign concepts and best practices
• Ability to analyze and interpret marketing data to provide optimization insights
• Proficient understanding of data structures and relational data.
• Ability to work successfully as a member of a team and independently
• Communication Skills, particularly with large stakeholder groups
• Experience executing campaigns and enhancements within an Agile delivery framework

Nice To Haves

• SFMC Administrator Certification
• SFMC Email Specialist Certification
• Familiarity with Salesforce CRM and its integration with Marketing Cloud
• Certified Marketing Cloud Email Specialist
• General understanding of Data Cloud and Marketing Cloud Personalization
• Knowledge of SQL, Json, and Ampscript would be highly beneficial.
• Self-directed problem solver with a strong curiosity that drives continuous learning
• Demonstrates strong organization, attention to detail, and the ability to manage multiple priorities

Responsibilities

• Leads the configuration of assigned campaign configuration and journey build
• Develops and configures sender/e-mail profile configuration
• Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals
• Structures Journey decision splits
• Develops and configures Journey updates/modifications and version control of active campaigns
• Develops and configures dynamic content, including Personalization requirements
• Develops and configures messaging/activities across channels and associate defined sender/delivery profile
• Performs on-going QA & platform health checklist tasks
• Participates in campaign optimization sessions and support analysis of campaign performance
• Configures A/B tests and present the results for marketing campaigns
• Configures and measures campaign optimizations
• Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices
• Partners with creative teams and build reusable content blocks
• Leads the configuration of Personalization requirements
• Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives
• Utilizes strong project management skills to drive initiatives from conception to completion within established timelines
• Creates integrated marketing campaigns that meet business and marketing strategies and objectives
• Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
• Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
• Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
• Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
• Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
• Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
• Analyzes past results and makes recommendations to maximize return on investment
• Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
• Tells our Story – effectively communicates the results and sells the value of marketing
• Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
• Navigates through roadblocks by engaging key stakeholders/sponsors
• Leads multi-functional teams through the project
• Tracks and manages budget against plan, meeting all financial reporting requirements
• Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
• Uses data combined with judgement and intuition to make recommendations and drive action
• Utilizes data to tell our story and make recommendations that are simple and concise
• Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
• Prioritizes and manages own workload to meet service level requirements for service and productivity
• Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Benefits

• Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals.
• Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
• Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
• You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level