Marketing Associate, Takeoff by IXL

IXL Learning • San Mateo, CA

3d • $71,000 - $80,000 • Onsite

About The Position

IXL Learning is seeking a full-time Marketing Associate to help launch and grow Takeoff by IXL, its new core math curriculum. The role supports marketing to national and regional markets, building credibility and providing educators, review committees, districts, and other decision-makers with information throughout the curriculum adoption process. The position partners closely with Sales to align national campaigns with regional outreach and state and district adoption cycles. It is based at IXL’s headquarters office in San Mateo, California.

Requirements

• Bachelor of Arts or Bachelor of Science degree.
• 2–4 years of solid marketing experience in a professional environment.
• Exceptional writing and written communication skills, with the ability to create messaging for product features, marketing emails, and event invitations.
• Excellent interpersonal skills and ability to work effectively with people at all levels.
• Self-starter who is detail-oriented, organized, and resourceful, and can manage projects from start to finish while juggling multiple deadlines.
• Knowledge of or interest in education or edtech, and ability to learn about the industry quickly.
• Experience with Google Docs, Sheets, and Slides.

Nice To Haves

• Experience working with a sales team.
• Experience with Adobe Illustrator or Photoshop.

Responsibilities

• Partner with Sales to understand district and review committee priorities, questions, and objections throughout the adoption process.
• Write and develop marketing and sales materials for awareness, evaluation, pilots, and purchase, including brochures, evaluation guides, pilot resources, objection-handling resources, emails, web copy, event materials, and customer case studies.
• Coordinate national and regional campaign rollouts around state and district adoption cycles, ensuring appropriate messaging and materials reach each market ahead of key decision points.
• Help identify and develop customer proof points, including educator feedback, implementation stories, and results that build confidence in Takeoff.
• Collaborate with colleagues, including product managers and graphic designers, to manage projects from start to finish.
• Monitor core math curriculum trends, adoption cycles, and the competitive landscape, and share insights with Marketing and Sales.
• Track campaign performance, including email engagement, event response, lead activity, and field feedback, and use learnings to improve future outreach.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level