Marketing Associate

GoMacro LLC•San Diego, CA

18h•$75,000 - $80,000•Hybrid

About The Position

The Marketing Associate supports the day-to-day execution of marketing communications initiatives across GoMacro’s brand, digital, and experiential channels. Reporting to the Sr. Manager, Marketing Communications, this role plays a key part in bringing campaigns and brand programs to life—helping to coordinate creative workflows, manage assets, support activations, and ensure brand consistency across consumer touchpoints. This is a hands-on role for a detail-oriented, collaborative, and passionate marketing professional who thrives in a fast-paced environment and is eager to grow within a purpose-driven consumer brand. This is a hybrid position requiring employees to work onsite in the office three (3) days per week and remotely up to two (2) days per week.

Requirements

Strong organizational and project management skills with a demonstrated ability to manage multiple priorities simultaneously.
Detail-oriented with a keen eye for brand consistency and high-quality execution.
Effective communicator—written, verbal, and visual—with strong follow-through.
Collaborative team player who brings a positive, solutions-oriented attitude.
Comfortable working with performance data and using insights to support decision-making.
Genuine enthusiasm for purpose-driven brands and the natural foods industry.
3+ years of experience in marketing, brand communications, or a related role within CPG or consumer brands.
Hands-on experience supporting creative development, campaign execution, or digital marketing initiatives.
Familiarity with project management tools, digital marketing platforms, and asset management workflows.
Experience coordinating with external agencies, vendors, or cross-functional teams.
Bachelor’s degree required, preferably in Marketing, Communications, or a related field.

Nice To Haves

Graphic design experience preferred but not required.

Responsibilities

Support the development and trafficking of creative assets across marketing channels, including paid media, retail, e-commerce, and digital platforms.
Maintain organized asset libraries and manage version control to ensure teams have access to current, brand-approved materials.
Assist in briefing and managing external creative partners and production vendors, tracking timelines and deliverables.
Review creative output for brand consistency, flagging any deviations from visual identity or messaging guidelines.
Help write, edit, and refine consumer-facing copy across campaign assets, email, SMS, website, paid digital ads, select organic social content, retail/e-commerce assets, and brand partnership materials.
Support execution of digital marketing initiatives including email, SMS, website updates, and SEO-related content.
Assist in coordinating content calendars and ensuring timely delivery of assets across owned digital platforms.
Help track campaign performance and compile reporting to support optimization and team decision-making.
Own weekly PR sample requests.
Provide coordination support for PR initiatives, including media outreach logistics, press materials, and media kit maintenance.
Assist with tracking and reporting on earned media coverage and brand partnership deliverables.
Support planning and on-site execution of sampling programs, trade events, and consumer-facing brand activations.
Coordinate logistics for experiential marketing initiatives, including vendor communication, materials management, and event recaps.
Assist with managing branded merchandise and swag programs in support of marketing events and campaigns.
Support Give Back and community impact initiatives that reflect GoMacro’s mission and values.
Serve as a reliable point of coordination across Brand, Innovation, Sales, and external partner teams to keep projects on track.
Maintain project trackers and ensure internal stakeholders are informed of timelines, deliverables, and status updates.
Partner with Customer Care to help ensure brand voice is reflected consistently in consumer communications.