Marketing Associate, Live Journalism Events

Dow Jones • New York, NY

1d • $70,000 - $90,000

About The Position

The Dow Jones events marketing team is responsible for recruiting the world’s foremost influential business and consumer audiences into our Live Journalism events. We equip ambitious professionals with the essential information and tools they need to better lead their industries, grow their businesses and advance their careers. We host highly specialized events that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community. The Senior Marketing Associate - Live Journalism Events will join the marketing team that delivers world-class events and membership propositions at Dow Jones and The Wall Street Journal. The Senior Associate will play a key role in driving audience growth, generating awareness, interest and demand for event registrations and ticket sales, and contributing to the continued growth and strategic development of the events portfolio.

Requirements

• 2-4 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent
• Excellent written and verbal communication, along with strong interpersonal skills
• Analytical and data driven, but also have a passion for creativity and forward-thinking flair
• Have a test-learn-measure approach to everything you do
• Be able to analyze results and situations, get to solutions and recommendations quickly
• Be able to take responsibility for initiatives and encourage a positive ‘can do’ attitude at all times
• Be able to embrace and drive change in a high pace environment
• A keen customer-facing attitude

Nice To Haves

• Bachelor's degree preferred

Responsibilities

• Lead the execution and optimization of multi-channel marketing campaigns to drive event leads, registrations and revenue, including email, digital media, social, print media, direct mail, partnerships and other acquisition channels
• Partner closely with the Audience team to develop strategic data briefs and audience targeting plans that support campaign performance goals
• Collaborate cross-functionally with Product, Brand and Design teams to develop and evolve creative assets and campaign messaging based on performance insights and business objectives
• Own updates and optimization of marketing websites, ensuring event positioning, messaging and user experience remain accurate and aligned with campaign goals
• Identify and manage relationships with key external marketing partners, including industry associations, membership organizations and media partners
• Lead onsite marketing coordination and provide event support at key live events
• Manage marketing campaign budgets and administrative processes including purchase orders, invoices and cost tracking
• Develop and maintain dashboards and reporting that measure campaign performance against established KPIs and business objectives
• Present weekly topline performance updates and actionable insights to management
• Analyze campaign performance, identify optimization opportunities and implement recommendations to improve results and ROI
• Produce monthly and post-event reporting with strategic recommendations and key business insights
• Contribute ideas and recommendations to support audience growth, attendee engagement and the continued evolution of the events marketing strategy

Benefits

• comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree