Graduate Admissions - Marketing Associate Graduate Assistant

High Point University•High Point, NC

1d•Onsite

About The Position

High Point University's Office of Graduate Admissions is seeking a creative, motivated, and detail-oriented Marketing Intern to support the promotion of graduate and professional programs. This position offers hands-on experience in higher education marketing through the creation of digital content, social media management, email marketing, photography, graphic design, and multimedia storytelling. The ideal candidate is passionate about design, enjoys creating engaging content, and is eager to help showcase the student experience while strengthening the Graduate School's brand.

Requirements

Current High Point University undergraduate or graduate student.
Pursuing a degree in Marketing, Communication, Strategic Communication, Graphic Design, Digital Media, Journalism, Public Relations, Business, or a related field.
Strong written and verbal communication skills.
Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
Basic photography and videography skills, including editing short-form video content.
Experience with Microsoft Office and Google Workspace.
Ability to manage multiple projects while meeting deadlines.
Creative thinker with strong attention to detail and organizational skills.

Nice To Haves

Experience using Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or InDesign) is preferred.
Graphic design
Photography and photo editing
Video production and editing
Copywriting for digital marketing
Social media content creation
Email marketing
Branding and visual storytelling
Time management and project organization

Responsibilities

Create engaging graphics and digital assets for social media, email campaigns, websites, and digital advertising.
Capture and edit photography and short-form video highlighting graduate students, faculty, events, and campus life.
Design promotional materials, including flyers, brochures, presentations, and digital signage.
Assist with planning, creating, and scheduling content across Graduate Admissions social media platforms.
Develop Instagram Reels, TikTok videos, LinkedIn posts, and other multimedia content that reflects the High Point University brand.
Support email marketing campaigns by creating graphics, writing content, and formatting communications.
Maintain a content calendar and assist with campaign planning for recruitment initiatives.
Attend graduate admissions events, open houses, campus visits, and student activities to capture content.
Assist in maintaining a digital library of photos, videos, and branded marketing assets.
Monitor social media engagement and provide recommendations for improving audience reach and engagement.
Collaborate with admissions counselors and university marketing staff to ensure consistent messaging and branding.
Perform other marketing and communications duties as assigned.