Marketing Assistant

Reformation•Los Angeles, CA

About The Position

Reformation is seeking a highly motivated Marketing Assistant to support and grow its social media, brand marketing, and influencer programs. The role provides daily coordination, tracking, and organizational support across team functions, serving as marketing and strategic support for these categories with internal teams and external partners. The assistant is responsible for execution and reporting in their areas of ownership. The position supports influencer and VIP gifting, social media and content operations, and administrative and team initiatives. It involves coordinating product seeding and communications, maintaining records and reports, monitoring social trends and performance, preparing presentations, handling logistics, and supporting cross-functional projects. The role also supports Reformation’s sustainable fashion mission and global brand initiatives.

Requirements

  • Ideally, at least 1–2 years of experience in brand marketing, public relations, affiliate marketing, and/or influencer management.
  • Understanding of and passion for the Reformation brand, its products and customers, and its sustainable mission.
  • Experience supporting innovative marketing plans with defined objectives on a global scale.
  • Ability to manage and develop internal and external relationships to oversee and help execute projects effectively and to completion.
  • Detail-oriented, with strong organizational skills and the ability to manage simultaneous projects against deadlines.
  • Strategic thinking and willingness to bring fresh, innovative ideas to life.
  • Proactive problem-solving skills, including anticipating obstacles, generating alternate solutions, and changing course as needed.
  • Strong time-management skills and ability to juggle priorities and multiple projects.
  • Positive, can-do attitude and a roll-up-your-sleeves approach; personable and flexible in response to business demands and changes.
  • Excellent written and verbal communication skills.
  • Ability to use a personal vehicle as needed for on-the-ground marketing support.

Responsibilities

  • Coordinate gifting and product seeding for influencers, celebrities, stylists, editors, and key brand contacts, including outreach, product pulls, packaging, shipping, and follow-up.
  • Track gifting and stylist or press photoshoot product pulls and loans against the marketing gifting budget, maintaining accurate records of product allocation and spend.
  • Maintain gifting lists, contact databases, inventory trackers, and shipping records.
  • Monitor product placements and gifting activity, and prepare regular gifting reports.
  • Research emerging creators and tastemakers for gifting campaigns, team initiatives, and other seeding opportunities.
  • Support day-to-day social media management, including content organization, scheduling, publishing, and organic monitoring across platforms.
  • Monitor social trends, cultural moments, competitor activity, and emerging creators to identify relevant brand opportunities.
  • Track social performance and engagement, organize assets, and share relevant insights with the team.
  • Handle errands, coordinate couriers and deliveries, and provide on-the-ground support for marketing initiatives, using a personal vehicle as needed.
  • Create decks and presentations for brand initiatives, campaigns, and special projects.
  • Manage special initiatives and keep projects organized and on track.
  • Support cross-functional collaboration, including scheduling meetings, preparing agendas, and sharing follow-up recaps.
  • Coordinate with internal teams and external partners to keep projects running smoothly and identify opportunities to improve workflows and organization.

Benefits

  • Employer-sponsored private medical, dental, and vision insurance for eligible employees.
  • Commuter benefits.
  • Paid time off, including vacation, sick leave, and company holidays, for eligible employees.
  • Retirement planning support, including the option to invest in ESG-aligned funds, for eligible employees.
  • Fertility care support through Carrot and up to $5,000 USD reimbursement for related fertility expenses after one year of employment.
  • Yearly donations to community efforts.
  • Clothing discount.
  • Culture events, including annual Ref Values week and Volunteer Time Off.
  • Potential eligibility for an annual discretionary bonus; amounts and eligibility are not guaranteed.
  • Opportunities for growth.
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