Marketing Assistant - Buffalo Trace Distillery

Sazerac Company•Frankfort, KY

3d•$24 - $36•Onsite

About The Position

The Marketing Assistant supports the Homeplace team at Buffalo Trace Distillery in executing programs and campaigns that grow visitation, strengthen consumer engagement, and bring Sazerac brands to life. The role coordinates on-site programming, supports brand launches and key campaigns, maintains project timelines and budgets, and works cross-functionally with Homeplace Operations, Retail, Food & Beverage, Events, PR/Communications, brand teams, Finance, Compliance, agencies, and suppliers to achieve Homeplace objectives. This position is located at Buffalo Trace Distillery. The role supports visitor-acquisition initiatives and creative programming, translates priority brand launches and campaigns into on-site experiences, and coordinates seasonal programs, events, and special experiences. Work is expected to be delivered on time, within budget, and to a high standard, with a focus on visitor and business impact and continuous improvement of the consumer experience.

Requirements

Bachelor's degree.
At least 1 year of experience in marketing, hospitality, events, or project coordination.
Ability to manage multiple projects at one time and quickly learn new systems and processes.
Excellent oral and written communication skills, including the ability to communicate with all levels of an organization.
Strong attention to detail, planning, and organizational skills.
Working knowledge of Microsoft Office products, including Word, Excel, and Outlook.

Nice To Haves

Experience in hospitality, tourism, consumer experiences, events, or CPG.
Strong analytical and technical skills, with budgeting, planning, and/or financial analysis experience.
At least 1 year of implementation or project management experience.
At least 1 year of experience supporting visitor-facing programs, events, or consumer marketing.
Ability to travel up to 25% of the time.

Responsibilities

Support creative programming and visitor-acquisition initiatives to increase attendance, deepen consumer engagement, and strengthen NPS.
Translate priority Sazerac brand launches and campaigns into compelling Buffalo Trace Distillery experiences and coordinate Homeplace activations with brand and communications teams.
Coordinate the calendar and execution of seasonal programs, events, and special experiences, ensuring delivery on time, within budget, and to a high standard.
Prioritize initiatives that create the greatest visitor and business impact, execute with urgency, maintain quality standards, and continuously improve the consumer experience.
Maintain project timelines and budgets and coordinate with Homeplace Operations, Retail, Food & Beverage, Events, PR/Communications, brand teams, Finance, Compliance, agencies, and suppliers.