Marketing Assistant

Air Mobility Command•Travis AFB, CA

1d•Onsite

About The Position

This Nonappropriated Fund (NAF) position supports FSS Marketing at Travis Air Force Base in California. The Marketing Assistant helps the marketing specialist develop and implement marketing and advertising programs for the Force Support Squadron. Under the direction of the Supervisory Marketing Specialist, the position supports efforts to improve efficiency, participation, and financial income for FSS activities through market research, advertising campaigns, communication strategies, and social media engagement. The role conducts and adapts qualitative and quantitative market research, administers surveys, collects and tabulates data, and assists with analyzing results. It monitors consumer trends, recommends program changes, attends major FSS events to provide feedback, and helps plan and implement advertising campaigns. The position also maintains established social media profiles, engages with users, improves social media strategy, and prepares and presents briefings at base functions such as newcomers' orientation. This is a regular part-time position guaranteed 20 hours per week, with the possibility of working up to 40 hours per week. The position requires a favorable background investigation, a valid state driver's license to operate vehicles, and pre-employment and subsequent drug testing. Education cannot substitute for the required experience.

Requirements

Experience providing general knowledge of marketing and advertising principles and practices.
Experience demonstrating the ability to perform research, select, arrange, and compose material, and maintain well-organized files.
Specialized experience designing and laying out advertising copy and artwork using desktop publishing, word processing, and other software.
Experience developing, conducting, and analyzing market research information.
Ability to read, write, and speak English.
Skill in dealing with customers and the public.
Complete a background investigation with favorable results.
Possess or obtain and maintain a valid driver's license issued by a U.S. state or possession to operate vehicles.
Complete pre-employment screening and random testing, including testing based on reasonable suspicion or involvement in an on-duty accident.
Provide required proof of claimed eligibility or preference by the application closing date, if applicable.
Education cannot be substituted for the required experience.

Responsibilities

Assist in developing and implementing marketing programs for the Force Support Squadron.
Assist in determining marketing techniques and strategies to increase efficiency, participation, and financial income for FSS activities.
Conduct qualitative and quantitative market research; adapt research techniques for local purposes using standard industry practices, software, or instruments.
Administer surveys, collect data, tabulate responses, and assist with analyzing results.
Monitor consumer trends and communicate their application to FSS activities.
Recommend program modifications and enhancements to the Supervisory Marketing Specialist or Marketing Specialist.
Attend major FSS events and provide constructive marketing feedback to activity managers.
Assist in conducting advertising campaigns and obtain information about upcoming events, programs, and offers.
Help develop communication strategies and recommend effective advertising vehicles and media mixes.
Assist in planning marketing campaigns based on target audience characteristics and appropriate media.
Maintain social media relationships for established Facebook, Instagram, and other platform profiles.
Engage with users daily by applying social networking strategies for local FSS ads, promotions, and special events.
Improve FSS social media strategy by leveraging innovative technologies and business practices.
Prepare and present briefings at base functions such as newcomers' orientation.