Marketing Assistant Brand Manager

Melaleuca•Idaho Falls, ID

13h•Onsite

About The Position

The Assistant Brand Manager/Category Manager will be responsible for the execution of Brand responsibilities, including all aspects of brand management, business analysis, and marketing programs that support strategic business objectives.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or equivalent.
Ability to relocate to Idaho Falls, Idaho
Cumulative GPA of 3.75 or higher
Detailed work and organizational skills.
Ability to analyze problems and create solutions.
Ability to work independently and follow through on projects.
Ability to maintain confidentiality of sensitive areas.
Excellent written and verbal communication skills.
Ability to work under stress.
Strong creativity skills.
Word processing and spreadsheet skills.
Communicate (hearing &speech) with individuals in person and by telephone in a tactful and courteous manner.
Visually read reports, computer screen, etc.
Strong customer relation skills for conflict situations.

Responsibilities

Manage product P&Ls, launch plans and promotional strategies
Drive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teams
Identifies key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business model
Performs market analysis of products and/or specific product concepts, reports on emerging consumer and product trends.
Develops Basis of Interest platforms for product concepts.
Develops, implements, and manages Product Plans and Calendars for approved new product concepts for review and approval up the chain of command.
Develops, implements, and manages Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing products.
Analyzes competitive product and develops product claims working with R&D and Legal to substantiate all product claims.
Develops and drives creation of brand story, including critical data to support key story elements from ingredients, sourcing, scientific data, patented technology etc.
Develops and manages consumer research.
Develops Copy Platforms for product package labeling working with and giving direction to graphics department.
Analyzes and develops packaging for assigned products working with and giving direction to purchasing and operations.
Organizes and manages cross-functional project teams for assigned brands for the following activities: product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketing.
Performs other duties as assigned or needed