Marketing Executive

Katch Kan • Edmonton, AB

1d • CA$25 - CA$28 • Onsite

About The Position

We are in search of a talented individual who possesses a unique blend of technical expertise and marketing acumen to elevate our online presence and effectively communicate our safety and spill prevention solutions to the industry. The successful candidate will play a critical role in developing and executing comprehensive marketing strategies that resonate with our target audience and reinforce our commitment to safety and environmental stewardship. Oilfield experience is preferred, as it will provide valuable insight into our customers' needs and challenges.

Requirements

• A bachelor's degree in marketing.
• Minimum of 5+ years experience in Marketing & web development roles.
• Proven experience developing marketing plans and campaigns.
• Experience with marketing automation and CRM tools, web design tools & applications.
• Multilingual an asset.

Nice To Haves

• Oil & Gas Industry experience preferred.
• Experience with ZoHo preferred.
• Office 365 – MS Word, Outlook, Excel, PowerPoint, Teams.
• WordPress, JavaScript, Google Analytics, SEO, Video Production, Script Writing, 3D Animation, Photoshop, Adobe InDesign, Adobe Illustrator, Graphic Design, Visual Arts.

Responsibilities

• Collaborate with cross-functional teams to develop and execute integrated marketing strategies aligned with company objectives.
• Design, develop, and maintain a dynamic and user-friendly website that effectively showcases our safety and spill prevention technologies and highlights our industry expertise.
• Create compelling online content, including blog posts, articles, case studies, and multimedia presentations, to engage our audience and drive traffic to our website.
• Optimize website content and structure for search engine visibility and user experience, with a focus on generating leads and conversions.
• Manage and maintain social media platforms, including content creation, scheduling, monitoring, and engagement, to increase brand awareness and engagement within the oil and gas community.
• Develop and execute print marketing campaigns, including brochures, flyers, trade show materials, and advertisements, to support brand awareness and lead generation efforts.
• Collaborate with external vendors and agencies as needed to support marketing initiatives and ensure brand consistency across all channels.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and identify opportunities for optimization and improvement.
• Stay up-to-date with industry trends and best practices in website development, online content, and print marketing to drive innovation and competitive differentiation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level