Marketing and Web Coordinator

Auxiliary Services State University College at Oswego • Oswego, NY

2d • Onsite

About The Position

Auxiliary Services at State University College at Oswego, Inc. is seeking a Marketing and Web Coordinator to support the development and implementation of creative strategies aimed at promoting services and enhancing student retention. This role involves utilizing various channels such as social media, video, web, print, special events, and admission/orientation activities to promote services. The coordinator will collaborate with divisional staff and campus partners to highlight the benefits of provided services, conduct market research to understand student needs and communication trends, and develop marketing initiatives based on these findings. A key responsibility includes assisting with the development and execution of a marketing and communications plan for on-campus dining, course materials, and other services, including promotions for meal plans. The position also involves collaborating with the Marketing team on campaigns tailored to changing student demographics and enrollment projections, working with Res Life & Housing, and partnering with Digital Services staff to apply HCI and usability principles to the department's website, ensuring intuitive navigation and user engagement. Additionally, the coordinator will work with graphic designers to produce marketing content, evaluate website content for improvements, respond to student inquiries on social media, assist with marketing initiatives and events, develop presentation materials, track the effectiveness of outreach measures, and support the News & Media team with social media strategies and customer support. The role also includes creating ads for digital displays and analyzing website and social media analytics to identify trends and recommend engagement strategies.

Requirements

• Master's degree in Human Computer Interaction, Marketing, or related field.
• 3 months of relevant experience in a professional office setting.
• Excellent communication and organizational skills.
• Ability to manage multiple tasks simultaneously.
• Ability to work effectively with diverse constituencies and across administrative lines.
• Experience with Microsoft Office Suite.
• Experience with Adobe Creative Suite.
• Experience with Google products.
• Experience editing videos.
• Experience with other marketing software.
• Experience utilizing social media tools including applications and analytics in a business setting.
• Commitment to Diversity, Equity, and Inclusion.
• Knowledge of HTML and CSS for website maintenance.

Responsibilities

• Assist with development and implementation of creative strategies focused on provided services and student retention.
• Utilize social media, video, web, print, special events, and admission/orientation activities to promote services.
• Work with divisional staff members and campus partners to promote benefits of services provided.
• Identify assessment and market research strategies to analyze student needs/communication trends.
• Develop marketing initiatives to address assessment findings.
• Assist with the development and implementation of a marketing and communications plan for internal and external marketing of on-campus dining, course materials, and other services, including promotions targeting the benefits of staying on a meal plan.
• Collaborate with the Marketing team to create campaigns based on changing student demographics, Enrollment Management projections, department strategic plan, and overall interests of the Division of Student Affairs & SUNY Oswego.
• Collaborate with Res Life & Housing.
• Collaborate with Digital Services staff to apply HCI and usability principles in designing and maintaining the department's website, focusing on intuitive navigation, user engagement, and enhancing the digital experience for students and families.
• Partner with graphic designers in Design & Print Services to produce print and digital marketing content.
• Independently evaluate overall content and organization to present recommendations for improvements to website content to engage and inform students and families.
• Respond to student inquiries on social media channels.
• Assist with the development and coordination of marketing initiatives and events, including Admissions, Opening Week, and orientation events.
• Assist with presentations to parents/students on meal plans, etc., at Admissions and New Student Orientation events.
• Develop presentation talking points and slides for such events.
• Work with deadlines and metrics that assess the effectiveness of outreach measures and adjust efforts as needed.
• Assist the News & Media team to implement social media marketing/communication strategies and provide customer support.
• Create and post ads for residence hall information digital displays.
• Assist with the analysis of marketing and communications plans, including website and social media analytics.
• Identify trends in engagement and high and low-performing content and recommend strategies to increase engagement with students and parents.
• Assist in the coordination and execution of programs sponsored by Auxiliary Services or the Division of Student Affairs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level