Marketing and Social Media Coordinator

Ensemble Performing Arts•Folsom, CA

3d•Onsite

About The Position

Ensemble Performing Arts is seeking a part-time Marketing and Social Media Coordinator for Hawkins School of Performing Arts located in Folsom, CA. The Marketing & Social Media Coordinator is responsible for leading the studio’s day-to-day marketing presence, digital storytelling, and campaign execution. This role combines creative content creation with strategic marketing initiatives to increase enrollment, strengthen community visibility, and ensure brand consistency across all channels. This position manages social media, campaigns, email marketing, community outreach, creative assets, and performance reporting. The ideal candidate is both creative and organized—someone who can capture the heart of Hawkins while also driving measurable results.

Requirements

Marketing, communications, or social media experience
Experience with Canva, Meta platforms, scheduling tools, and email platforms
Photography/video editing skills preferred
Experience in dance, arts, education, or youth-focused businesses is a plus
Highly organized and detail-oriented
Creative and proactive
Friendly, professional, and compassionate
Comfortable working around children and families
Strong communicator and team player
Calm under pressure and solution-oriented
Able to meet deadlines and manage multiple priorities
Passionate about arts education and community impact

Nice To Haves

Photography/video editing skills preferred
Experience in dance, arts, education, or youth-focused businesses is a plus

Responsibilities

Manage the studio’s social media presence across platforms
Publish engaging posts, stories, reels, and promotional content weekly
Capture photo/video content during classes, rehearsals, performances, and events
Write captions, hashtags, tags, and calls-to-action
Monitor comments, messages, tags, and audience engagement
Maintain organized media libraries in shared drives and Canva
Plan and execute campaigns for enrollment periods, summer camps & intensives, performances & productions, and auditions & master classes
Maintain a rolling 90-day marketing calendar
Coordinate messaging across social media, email, website, and print channels
Support lead generation and student enrollment goals
Create and send monthly newsletters
Develop targeted e-blasts for promotions, events, reminders, and announcements
Maintain email/contact databases through Constant Contact or similar platforms
Identify local partnerships, events, schools, festivals, and outreach opportunities
Coordinate participation logistics and promotional materials
Increase studio awareness within the community
Help generate reviews, testimonials, and referral opportunities
Track performance metrics including reach, engagement, leads, conversions, and campaign ROI
Prepare monthly reports with insights and recommendations
Help leadership understand what is working and where to improve