Marketing and Growth Operations Manager

Healthy Back Institute•Austin, TX

13d•Remote

About The Position

Marketing and Growth Operations Manager Remote • Full-Time • Individual Contributor • $75,000 – $95,000 Base Salary About Healthy Back Institute Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company rooted in six core values: Freedom, Love, Team, Growth, Excellence, and Courage. We are building out our Business Enablement Operations function and hiring a Marketing and Growth Operations Manager to own execution across our marketing and product initiatives. The Opportunity This is an execution ownership role. You will be the central operator driving marketing campaigns, CRO tests, product launches, and rebrand initiatives from strategy through delivery. You will work across Marketing, Product, Creative, Tech, and Customer Success to ensure initiatives move fast, land on time, and connect to revenue outcomes. This is not a coordination-only role. You will own timelines, manage dependencies, remove blockers, and be accountable for outcomes, not just activities. This role reports directly to the COO and sits within the Business Enablement Operations team. It is a full-time, exempt individual contributor position.

Requirements

3 to 6 plus years of experience in Marketing Operations, Business Operations, Growth Operations, or Marketing Project Management
Experience in a DTC, eCommerce, or direct response marketing environment
Proven ability to manage cross-functional initiatives across marketing, product, and operations simultaneously
Hands-on experience working with tech and development teams including writing requirements, managing tickets, QA, and launches
Experience with project management platforms such as Wrike, Asana, Monday.com, or ClickUp
Strong organizational skills and comfort managing multiple high-priority workstreams without dropping details
Experience supporting or executing a rebrand initiative across marketing and product environments
An execution owner who takes responsibility for outcomes, not just coordination
A systems thinker who understands how marketing, tech, and creative workflows connect and manages dependencies proactively
A data-oriented operator who understands how your work connects to conversion rate, AOV, and revenue
Someone who pushes initiatives forward without waiting for constant direction
Someone with real experience navigating the operational complexity of a rebrand across multiple systems and teams

Nice To Haves

Experience with subscription or free trial business models
Exposure to CRO testing including landing pages, checkout flows, and offer structures
Familiarity with email and SMS platforms such as Klaviyo or Maropost
Experience in lean, fast-paced, or turnaround business environments

Responsibilities

Own end-to-end execution of marketing campaigns, launches, and promotional initiatives
Build and manage timelines ensuring all deliverables are completed on schedule
Coordinate across Marketing, Creative, Tech, and Customer Success to keep execution moving
Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
Ensure all tests are properly scoped, quality checked, and launched on time
Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
Support operational execution of product development initiatives including new offers, bundles, and funnel updates
Coordinate timelines and deliverables across product, marketing, and tech teams
Ensure successful launch and rollout of new product initiatives with clear QA and go-live processes
Coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints
Ensure alignment across funnels, creative assets, product messaging, and customer experience
Manage timelines, dependencies, and quality control across all rebrand components
Act as the central coordination point between Marketing, Product, and Tech teams
Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
Proactively identify bottlenecks and drive resolution before they impact delivery