Marketing and Digital Engagement Associate

Mark Morris Dance Group•Brooklyn, NY

2d•Onsite

About The Position

The internationally renowned Mark Morris Dance Group (MMDG) seeks a Marketing and Digital Engagement Associate to support the execution of integrated marketing and content strategies that strengthen the visibility and reputation of Artistic Director/Choreographer Mark Morris, the touring Mark Morris Dance Group and Music Ensemble, and the organization’s education and community engagement programs. As a member of a highly motivated, results-oriented marketing team, this role supports initiatives across owned, earned, and paid channels, with a primary focus on social media and website management. The Marketing and Digital Engagement Associate will also support the organization during a website redesign reflecting the three core pillars: Dance Group, Dance Center, and Dance for PD. The position reports to the Director of Marketing & Communications. The successful candidate will join a collaborative community of passionate arts and administrative professionals inspired by Mark Morris’s commitment to artistic excellence, access to the arts, and the power of the arts to connect and engage communities. MMDG is deeply committed to ongoing equity and inclusion efforts. All staff are expected to actively uphold the organization’s core values, including celebrating a diverse community, pursuing excellence in all aspects of our work, expanding access, exposure, and opportunity in dance and music, and cultivating creativity.

Requirements

1-3 years of experience in a marketing role, preferably with a focus on social media and website management
Experience working with social media management platforms such as Hootsuite, Sprout Social, or ContentCal
Experience using content management systems (CMS), preferably WordPress
Experience with Google Analytics
Knowledge of major social media platforms and best practices for audience engagement
Proficiency with Microsoft Office Suite, Adobe Creative Suite (Premier Pro) and Canva
Experience filming dance/movement
Creative, resourceful, and entrepreneurial mindset with a proactive, roll-up-your-sleeves approach
Highly organized and able to manage multiple priorities while consistently meeting deadlines.
Communicate clearly and professionally, both in writing and verbally, and can represent the organization effectively with internal and external stakeholders.
Proactive and take initiative, anticipating needs, following through on tasks, and seeking solutions independently.
Strong attention to detail and take pride in producing accurate, polished work.
Comfortable working onsite and collaborating with a small, dynamic team in a creative environment.
Interest in or appreciation for the performing arts and are motivated to support mission-driven work.
Adaptable and open to feedback, with a willingness to learn and grow within the role.

Responsibilities

Create (including filming/editing) and curate content for social media channels – 2 Instagram accounts, 3 Facebook pages (Mark Morris Dance Group, Mark Morris Dance Center, Dance for PD), LinkedIn.
Implement content and engagement tactics to grow audience reach and engagement on all channels, ensuring content is aligned with marketing and fundraising initiatives.
Contribute to the development of paid advertising content for Dance Group, Dance Center, and Dance for PD programs across social media platforms.
Serve as the primary point of contact for the Dancer Liaison, developing prompts for content capture and facilitating monthly or bi-monthly check-ins to support ongoing content creation.
Analyze and report monthly on results across social media channels.
Optimize tactics based on monthly performance reports.
Track emerging trends and platform updates across social media channels and strategically integrate them into organizational content.
Collaborate with company members and faculty members to highlight important dates, awareness months, and upcoming events across channels.
Collaborate and coordinate with presenters and organization partners on customer social content and social media plans.
As web lead, manage the main website to ensure that it is up to date; work with staff across the organization to develop or secure content for the website.
Support the organization during a current website redesign reflecting the three core pillars: Dance Group, Dance Center, and Dance for PD by way of implementation and testing prior to launch.
Work with other departments to ensure microsites remain current and accurate.
Troubleshoot website issues and liaise with the external web agency; monitor contracted work and plan for upcoming web projects and revisions.
Manage the organization’s Google Business account, including updating business information as needed and responding to reviews in a timely and professional manner.
Monitor Google Alerts and press updates related to the Mark Morris Dance Group.
Upload and update new classes, workshops, and intensives, in collaboration with The School and Adult Programs teams.
Collaborate with partner organizations featured on the MMDG website for partnerships, ensuring their information is updated and accurate.
Create and execute emails within Salesforce for Adult Programs (biweekly, 23,000+ recipients), The School (in alignment with registration and programs, 15,000+ recipients), and Operations (as needed 5,000+ recipients).
Assist Marketing team with email marketing, maintenance of press assets, and other tasks as needed.

Benefits

Paid vacation, sick/personal leave, holidays and bonus days
Employee Health and Life insurance covered 100%
Flexible Spending Plan
Voluntary vision and dental coverage
Pre-tax commuter benefit
403(b) retirement plan
Access to special events and MMDG performances
Access to free and discounted classes at the Dance Center and online
Invitations to cultural events are extended to staff members by community partners.

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