Marketing and Content Specialist

Tippy • Reading, PA

2d • Hybrid

About The Position

Tippy is a technology company specializing in optimized solutions for salons, spas, groomers, fitness, and other businesses. Our mission is to financially empower service professionals by providing tools to optimize their tips, including when they receive them and how they grow them. We aim to make lives better through innovative thoughts, disruptive actions, and smarts, with inclusive solutions that encourage both service professionals and their customers to make the most of every interaction. We are looking for a Marketing and Content Specialist to join our team. This role is primarily remote, with occasional travel to our PA or Ft. Lauderdale offices, and requires candidates to be within commuting distance. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, creating high-quality content across various channels, building relationships, expanding our brand presence, and analyzing results to drive improvements.

Requirements

• 3-5 years experience in marketing, content creation, communications, social media, or a related field.
• Strong writing, editing, and communication skills.
• Experience creating content for social media, email, websites, and other digital channels.
• A creative eye and strong understanding of branding and visual communication.
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating effectively across teams.
• A proactive mindset with a willingness to bring new ideas to the table.
• Comfortable using data and performance metrics to evaluate and improve marketing efforts.
• Candidates must reside in the U.S.

Nice To Haves

• Exp with Mailchimp, HubSpot, Prezi, Vimeo, adobe, and PowerPoint preferred.
• Experience with graphic design, marketing platforms, email marketing tools, website content management, or video editing is a plus.
• Exp in Beauty or wellness industry a plus!

Responsibilities

• Develop and execute a comprehensive social media strategy across relevant platforms.
• Create consistent, high-quality content that increases brand awareness and engagement.
• Develop content and creative assets for social media, email campaigns, websites, and other marketing channels.
• Build relationships with industry professionals, customers, and partners through social channels.
• Expand Tippy's presence on platforms where we currently have limited or no presence.
• Write and edit compelling copy for social media, blogs, websites, landing pages, emails/ marketing materials.
• Develop educational and thought-leadership content that positions Tippy as an industry leader.
• Build and manage strategic email campaigns and customer journeys.
• Use audience segmentation and automation to deliver more relevant and personalized messaging.
• Partner with Sales and Customer Success to support customer communications and key initiatives.
• Design graphics and visual content for digital and print channels.
• Help maintain consistency across Tippy's messaging, tone, and visual identity.
• Contribute to new branding concepts and marketing campaigns.
• Support occasional video creation and editing.
• Manage and update website content and create, launch, and manage landing pages.
• Ensure digital content is accurate, engaging, and aligned with Tippy's brand and marketing goals.
• Create presentations, signage, handouts, promotional materials, and other event assets.
• Analyze results to identify opportunities for improvement, tracking campaign performance and key marketing metrics.
• Research industry trends, customer behavior, and competitor marketing strategies.
• Identify emerging opportunities to strengthen Tippy's market presence and messaging.
• Bring forward innovative ideas, trends, and best practices to continually evolve Tippy's marketing efforts.
• Organize feedback and revisions and keep projects moving from concept through completion.
• Prioritize multiple marketing and creative requests while meeting deadlines.

Benefits

• Excellent compensation package
• Medical, dental and vision insurance
• Supportive environment with a nice and respectful culture
• Opportunity for growth
• Flexible work environment
• Paid vacation and sick time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed