Marketing and Content Specialist

Tippy • Reading, PA

1d • Remote

About The Position

Tippy is a technology company that provides tipping solutions for salons, spas, groomers, fitness businesses, and other service businesses. Its mission is to financially empower service professionals with tools to optimize their tips, when they receive them, and how they grow them. The Marketing and Content Specialist will help strengthen Tippy’s brand presence and marketing through content, campaigns, creative assets, and audience engagement. The role is primarily remote, with occasional travel to the company’s Pennsylvania or Fort Lauderdale office. Candidates must live within commuting distance of an office and reside in the United States.

The specialist will develop and execute social media and email strategies; create and edit content for social media, websites, blogs, landing pages, email, and other marketing channels; and help maintain consistent messaging, tone, and visual identity. The role also supports customer communications, website and landing-page updates, event materials, branding initiatives, and occasional video production. The specialist will track campaign performance, research industry and customer trends, identify opportunities to improve marketing, and coordinate feedback and project timelines. Tippy offers an excellent compensation package, medical, dental, and vision insurance, a supportive and respectful culture, growth opportunities, a flexible work environment, and paid vacation and sick time.

Requirements

• 3–5 years of experience in marketing, content creation, communications, social media, or a related field.
• Strong writing, editing, and communication skills.
• Experience creating content for social media, email, websites, and other digital channels.
• A creative eye and strong understanding of branding and visual communication.
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating effectively across teams.
• A proactive mindset and willingness to bring new ideas forward.
• Comfort using data and performance metrics to evaluate and improve marketing efforts.
• Must reside in the United States.
• Must be within commuting distance of Tippy’s Pennsylvania or Fort Lauderdale office for occasional travel.

Nice To Haves

• Experience with Mailchimp, HubSpot, Prezi, Vimeo, Adobe, and PowerPoint.
• Experience with graphic design, marketing platforms, email marketing tools, website content management, or video editing.
• Experience in the beauty or wellness industry.

Responsibilities

• Develop and execute a comprehensive social media strategy across relevant platforms.
• Create consistent, high-quality content to increase brand awareness and engagement.
• Develop content and creative assets for social media, email campaigns, websites, and other marketing channels.
• Build relationships with industry professionals, customers, and partners through social channels.
• Expand Tippy’s presence on platforms where it has limited or no presence.
• Write and edit copy for social media, blogs, websites, landing pages, emails, and marketing materials.
• Develop educational and thought-leadership content that positions Tippy as an industry leader.
• Build and manage strategic email campaigns and customer journeys.
• Use audience segmentation and automation to provide relevant, personalized messaging.
• Partner with Sales and Customer Success on customer communications and key initiatives.
• Design graphics and visual content for digital and print channels.
• Help maintain consistency across Tippy’s messaging, tone, and visual identity.
• Contribute to branding concepts and marketing campaigns.
• Support occasional video creation and editing.
• Manage and update website content, and create, launch, and manage landing pages.
• Ensure digital content is accurate, engaging, and aligned with Tippy’s brand and marketing goals.
• Create presentations, signage, handouts, promotional materials, and other event assets.
• Analyze results, track campaign performance and key marketing metrics, and identify opportunities for improvement.
• Research industry trends, customer behavior, and competitor marketing strategies.
• Identify opportunities to strengthen Tippy’s market presence and messaging.
• Bring forward ideas, trends, and best practices to evolve Tippy’s marketing efforts.
• Organize feedback and revisions and move projects from concept through completion.
• Prioritize multiple marketing and creative requests while meeting deadlines.

Benefits

• Excellent compensation package.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Supportive environment with a nice and respectful culture.
• Opportunity for growth.
• Flexible work environment.
• Paid vacation and sick time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed