MACNY - Marketing and Communications Specialist

MACNY•Syracuse, NY

23d•Onsite

About The Position

MACNY, The Manufacturers Association, is seeking a Marketing and Communications Specialist to support its Talent Development team. The role leads marketing and communications efforts that increase awareness, engagement, and participation in career exploration, pre-apprenticeship, and Registered Apprenticeship programs. It advances MACNY’s mission of connecting individuals with manufacturing career pathways and helping employers build a skilled, sustainable workforce. Collaboration with internal teams and external program partners is essential. The Specialist develops and publishes marketing content, manages digital and social media campaigns, tracks channel performance, supports website content and events, and contributes to organization-wide marketing initiatives. The position is not remote. It is generally scheduled Monday through Friday, 8:30 a.m. to 5 p.m., with occasional schedule variation for morning or evening events. Local travel within Central New York and the Mohawk Valley, as well as travel within New York State for community outreach and engagements, is required; travel may be up to 15%.

Requirements

Experience with content management, copy editing and proofreading, event coordination, digital marketing, social media management, and other key marketing skills.
Exceptional written and verbal communication skills.
Strong attention to detail and organizational skills.
Ability to work as part of a small team with evolving directives.
Ability to prioritize multiple projects simultaneously.
Proficiency in Microsoft Office.
Proficiency with digital content platforms, such as content management systems, web-hosting platforms, business social media, and email marketing platforms.
Willingness to learn new programs and skills.
Valid driver’s license and reliable transportation for frequent community outreach and engagements within New York State.
Satisfactory background check.
Ability to travel up to 15%, including required local travel within Central New York and the Mohawk Valley.
Flexibility to support occasional activities outside regular business hours.
Ability to sit for prolonged periods and work at a computer.
Ability to lift up to 15 pounds at times.

Nice To Haves

Bachelor’s degree in marketing, communications, business, or a related field.
Experience with Adobe Creative Suite.
Experience with CRM management.

Responsibilities

Plan, coordinate, and execute marketing and communications initiatives for Talent Development programs, including career exploration, pre-apprenticeship, and Registered Apprenticeship pathways.
Develop marketing and communications materials such as slide decks, social media graphics, print collateral, branded assets, and program content.
Write, edit, and proofread email campaigns, newsletters, web content, and print materials.
Develop, schedule, and publish organic social media content across Talent Development program channels.
Create, execute, and optimize social media and digital marketing campaigns, including paid advertising, in alignment with program goals.
Monitor, analyze, and report on social media, email, and website performance, and provide insights to improve engagement and effectiveness.
Support website content development and ongoing site management.
Support planning, promotion, and execution of Talent Development events, including Manufacturing Month, National Apprenticeship Week, and the Talent Development Awards.
Provide on-site support for photo and video shoots for marketing and storytelling.
Coordinate and order program swag and merchandise as needed.
Collaborate with MACNY’s Marketing and Communications team on organization-wide projects and initiatives.
Support additional marketing and communications projects as assigned.
Perform other related duties as assigned.